Stories by Yesenia Reinoso

latin woman on a computer using artificial intelligence

Multicultural Communications Next Uncharted Territory: Artificial Intelligence (AI)

October 5th, 2023 by

When it comes to AI, we must think about how to best utilize this transformative tool to connect with diverse Hispanic populations—by building community.

How PR Can Bridge Cultural Gaps with Hispanic Markets via Inclusivity and Unity

October 12th, 2022 by

As Hispanic Heritage Month ends Oct. 15, we find a mix of diversity and unity can help PR and marketing craft more effective messages.

Opinion: PR Must Lead on Women’s Reproductive Rights

July 7th, 2022 by

From a communication perspective, Roe v Wade messaging is carefully complex. For years, standard practice for in-house communicators and agency PR pros urged silence on political and social issues, at least publicly. That won’t work… Continued

flags from many Hispanic countries

Hispanic Diversity in PR: A Slow Work in Progress

October 13th, 2021 by

The prominence of multiculturalism in media is very noticeable. Still, it has been painfully slow. As Latinos conclude celebrating Hispanic Heritage Month this week, emphasizing representation is as relevant as ever.