As Hispanic Heritage Month ends Oct. 15, we find a mix of diversity and unity can help PR and marketing craft more effective messages.
Stories by Yesenia Reinoso


Opinion: PR Must Lead on Women’s Reproductive Rights
July 7th, 2022 by Yesenia ReinosoFrom a communication perspective, Roe v Wade messaging is carefully complex. For years, standard practice for in-house communicators and agency PR pros urged silence on political and social issues, at least publicly. That won’t work… Continued

Hispanic Diversity in PR: A Slow Work in Progress
October 13th, 2021 by Yesenia ReinosoThe prominence of multiculturalism in media is very noticeable. Still, it has been painfully slow. As Latinos conclude celebrating Hispanic Heritage Month this week, emphasizing representation is as relevant as ever.