PRNEWS celebrated this year’s class of honorees for Top Women in PR in New York.
Topics
Three Approaches for Engaging Global Warming’s ‘Six Americas’
September 7th, 2022 by Sandra EricsonYale’s Climate Change Communication program says the country has 6 views of global warming. Our author presents 3 ways of engaging them.
Avoiding Communication Crises with NIL Campaigns
September 6th, 2022 by Nicole SchumanIt’s time for communicators to sharpen their pencils, dust off their notebooks and pay close attention to the world of NIL.
US Climate Bill has Myriad Opportunities for PR, But SEC Proposal is Danger for Greenwashers
September 6th, 2022 by Seth ArensteinIn mid-August, Congress approved President Joe Biden’s Inflation Reduction Act (IRA), which includes $369 billion in investments for climate change and related issues. IRA’s arguably the largest climate bill in the country’s history. As a result, PR pros are wondering what IRA means, both for companies that have undertaken environmental activities and those getting started.
‘Quiet Quitting’ Yields Loud Consumer Engagement and Posts on Social in August
September 6th, 2022 by Erika BradburyThere were no social posts on Twitter, Facebook or Instagram mentioning “quiet quitting” in previous years. In August 2022, however, there were over 2.1k posts, 1.4 million actions, and 1.5 million video views among brands, publishers, and influencers on these platforms
The Long and Short of Crisis: It’s the Drips that will Kill You
September 6th, 2022 by Katie PaineThe advantages of promptly addressing PR crises are apparent. Yet, some people and their companies just don’t learn.
Why Part of Georgia-Pacific’s Social Media Team Sits within Communication
September 2nd, 2022 by Erika BradburyIn this interview, Emily Schwarz, sr. manager of corporate communications at Georgia-Pacific, discusses the importance of the social media team having a seat at the comms table, and where and how the social team comes in on brand responses for societal issues.
Boiling Down Communication to Two Questions: ‘Who is the Audience? What is the Message?’
September 1st, 2022 by Seth ArensteinFormer Amazon communicator Peter Kadushin, now a VP at Trident DMG, talks about his two-part communication philosophy.
Remembering a Pioneer Who Elevated Hispanic/Latino Communities’ Visibility in Media
September 1st, 2022 by Jenny FrenkelThe legacy of Esther Renteria helps raise awareness of a continuing issue: low levels of Hispanic/Latino representation in PR and media.
Explainer: What is a Bounce Rate?
August 31st, 2022 by Erika BradburyWe look at the definition of bounce rates and how they apply to communicators.