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During this interview, we asked Laura Burke, the CCO of Santander Bank US, about her priorities, keeping the human touch in messaging, measuring reputation and crisis communication.

Some communicators claim they can control the media. They can’t, our author argues, though there are methods for handling negative coverage.

These annual reports are the first step to holding companies accountable for choosing sustainable practices that are vital to creating a livable future for generations to come.

#SSU2022 speaker Jennifer Apy, CMO, Chief Insiders, offers tips on how B2B social marketers can utilize LinkedIn to bolster conversion and engagement.

PR pros who watch sports on TV are getting a bonus. The announcers often provide free PR tutorials, veteran communicator Arthur Solomon argues.

Some free speech offenders, like pro football’s Cam Newton, may need to do some soul searching before they issue an apology.

We explain common COVID terminology and AP style, which is intended to ensure proper use in announcements and releases.

The legal case against Burger King’s Whopper raises an interesting question for PR. When is a little truth stretching permissible?

This month’s Social Break explores social media crises. It covers crisis prep, crisis response action and post-crisis reporting.

The use of controversy to bolster public image is nothing new, but is all publicity good publicity?