Communicators Push Educational Messages as American Interest in Electric Vehicles Grows

A generation ago, car shows provided entertainment on weekend afternoon. Owners of Ford Model T’s and Pontiac GTOs drove to parks or village downtown areas, allowing onlookers to gawk at former automotive brilliance.

Recently, in Princeton, N.J., a new type of car show surfaced. In partnership with NRG Energy, Sustainable Princeton celebrated eCommuter Fest, showcasing the latest carbon-free commuter technology. Activities included electric vehicle (EV) test drives from Toyota, Ford, Tesla, Zero Motorcycles and Polestar, as well as a local EV and eBike owner show.

People are always interested in transportation methods, but for the first time the automotive industry is hitting a tipping point on EVs.

A recent Bloomberg analysis of global EV adoption rates shows the U.S. is the latest nation to pass the 5% mark of new car sales whose sole power source is electricity. The 5% threshold signals a start to mass technology adoption, “the period when technological preferences rapidly flip,” Bloomberg says.