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In #DetoxYourFeed, Dove is looking to improve mental health of teens by encouraging social media unfollows.

Mother’s Day can be difficult for some. That’s why companies are allowing their communities the ability to opt out of certain types of Mother’s Day promotional emails.

Companies and PR pros likely are facing yet another polarizing issue, abortion. They have plenty of options, though none will be easy.

The ironies seem inescapable. As people all over the planet today (May 3) acknowledge World Press Freedom Day: it takes a brutal invasion of Ukraine to bolster awareness that journalists die every year to do… Continued

One of the few certainties during the period we’re living in is how uncertain it is. That makes communication more complex. Communicators know flexibility and adaptability are vital in message creation at a time of potential global political instability, inflation and possible recession, supply chain hang-ups and a pandemic that lingers. Still, even experienced communicators stumble.

Several congressional hearings prove companies aren’t heeding crisis communication basics. The results are awful.

Disney, the most magical place on Earth, cannot wave a magic wand to control the media. Nor can being a celebrity buy you good PR. 

For CPG companies, consumer engagement with Instagram videos rose 52 percent year-over-year, from March 2021 to March 2022, according to Shareablee powered by Comscore. Engagement, or actions, is the sum of likes, shares and comments.… Continued

[Editor’s Note: As part of the PRNEWS Social Impact Awards April 20, 2022, in Pentagon City, VA, we convened a roundtable of honorees. We discussed a variety of issues, from who should decide which social issues… Continued

Relaying messages about higher prices is often the communicator’s job. Here are some ways to do it well.