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It’s imperative that PR be part of integrated marketing. Making that happen requires that PR focus more on measurement, technology and critical thinking, writes Anna Ruth Williams.

Creating a focus group sounds straightforward. Gather people, ask questions, listen. The Philadelphia Inquirer and Ryder offer deeper tips.

Video continues to steal the show when it comes to engagement on social for brands in the consumer packaged goods (CPG) categories. 73% of the actions on the top 500 posts from CPG brands were either videos or reels, according to exclusive data from Shareablee powered by Comscore. This is compared to only 59% of all engagements on the top 500 posts in August 2021.

In this virtual roundtable three agency leaders discuss best practices for influencer marketing and PR’s role in overseeing creators’ freedom while protecting brands’ reputation.

Waffle House looks good on several fronts—protecting employees and customers from going out in a hurricane, while gearing up quickly in the aftermath. 

“Off the record” is a phrase that can be used between a journalist or communicator during any interview or conversation.

Cox Communications’ senior director of brand strategy & new media previews a framework the company uses when considering social issues.

Michael O’Mara, Clyde Group’s first president/COO, tells us about his unusual path to PR. A product manager for years, O’Mara believes his experience as a client will be beneficial as he leads the D.C.-based communication agency.

We jumped at the chance of questioning Prosek’s new SVP Johnny Chavkin. One of his best tips is about process: Build relationships with gatekeepers around those you’re writing speeches for, he says. They’ll give you very useful material and insight.

Technology firms must attract young investors and talent, who sometimes use ESG ratings as guidance. Making such ratings transparent is key.