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What is the best response when your company is called out for being “woke”? American values. Avoid getting dragged into a culture-war conversation. 

Signifying a growing popularity in PR as an academic major, our 2023 Education A-List has doubled in size. We noticed a rise in schools revising their curricula, offering classes that emphasize data and analytics as well as strategy and writing.

There are several aspects of timing that influence PR incidents/crises.  First, when a PR crisis occurs simultaneously with a huge story, the crisis may get pushed off page 1. The FTX fiasco got media coverage,… Continued

In this month’s edition, we focus on FTX and RSV.

The composition of your core PR crisis team, how often it meets and how it jumps into action when a situation arises form this dialogue with PR experts.

Conducting a large layoff is a challenge many executives may face. But delivering this news need not result in a reputation crisis. 

Finding the correct tone for your organization’s social posts is an important part of breaking through the noise and capturing consumer engagement. In the midst of a war, three light-hearted tweets from Ukraine succeeded.

The authors argue consumers’ spiritual beliefs can help predict behavior. As such, we should add it to traditional demographics and psychographics.

As part of our Explainer series, PRNEWS offers brief thoughts about the metaverse and its potential implications for communicators and brands.

Should Musk insist on a pay-for-play blue check, companies and PR pros must devise methods that maintain public trust for their Twitter feeds.