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Gannett urged its 250 local newspapers to halt national-related op-eds in favor of regional expertise. Here’s how local pitches can work.

Has the thought-leadership essay outlived its usefulness? No, but the need for quality work is essential for its viability.

Creating a well-known, successful brand takes more than monetary considerations. Cultivating a brand’s purpose is essential to make it identifiable and sustainable in the marketplace, according to Jo Ann Herold, Honey Baked Ham’s CMO.  The… Continued

There’s a large amount of PR content shared on dark social channels. That makes understanding its platforms important for communicators.

I’ve written how the United States Navy shaped my leadership style in the communication world. Those lessons have been on my mind recently as we watch Russia’s invasion of Ukraine. Russia’s operational failures recall valuable… Continued

You’ve heard it before, but here we go again: ‘without measuring, you’re just guessing.’ More proof of this maxim’s truth comes from Onclusive and its new report, which analyzed 120,000 earned media articles published on… Continued

The public is tired. It’s tired of lip service from public figures, politicians and companies. It’s tired of hearing phrases like “thoughts and prayers,” or “we promise to…” What the public wants is change. Messaging without action will no longer cut it. Several organizations engage audiences to join them in effecting social change. 

Your executive has a sure-fire news story, but you know it won’t interest media. How do you break that bad news to her and keep your job?

Our second dive into the “Offbeat PR” series highlights the PR team behind the TUSHY bidet.

Engagement on social media (specifically, on Facebook, Twitter and Instagram) with travel-related brands was down 38 percent year-over-year from May 2021 to May 2022, according to Shareablee powered by Comscore. The decline is likely due to the fact that there was a “boom in travel engagements in 2021 when COVID restrictions were lifted in many locations,” points out Madison Busick, analyst at Comscore.