Forty-two percent of PR pros say ensuring press releases reach the right audience is a major issue, a new Cision survey says.
Media Relations
Press Releases Remain Popular, But They’re Not The Only Option
September 14th, 2021 by Nicole SchumanHow to Win the New Game Show for Media Relations Pros
September 10th, 2021 by Michael SmartJeopardy!, has simple rules. Similarly, pitching’s ‘rules’ are elementary, yet we forget them. Brush up here as we play “Know Your Show.”
Patience, Principle and Public Good: Media Trends for Effective Pitching
September 8th, 2021 by Sharon HegartyJournalists want to know how your brand fits into a larger narrative. A good PR person will paint that picture.
Media Relations Strategy Begins with a Data-Informed Basis for Targeting
September 1st, 2021 by Mark WeinerTarget-audience penetration is key to a successful media relations strategy and the tactics that follow. Technology, research and insights provide detailed information about the audiences you need to reach and how to reach them.
Ida, Labor Day, 9/11: PR Strategies for When It Feels Wrong to Pitch
August 30th, 2021 by Sophie MaerowitzIn a typical year, communication professionals might contend with a flood of out-of-office responses as they pitch. But this year’s challenges may give some pitchers pause.
Executive Positioning Takeaways From Kathy Hochul’s Press Debut
August 16th, 2021 by Sophie MaerowitzKathy Hochul’s challenge is one not unfamiliar to many communicators: signaling what kind of leader she will be following a rocky executive transition.
From a PR Tactics Standpoint, ‘Field of Dreams’ Game was a Mystery
August 13th, 2021 by Arthur SolomonA stunt for a stunt’s sake offers little measurable value. From that viewpoint, MLB’s ‘Field of Dreams’ game is a mystery.
Mission Impossible? Fewer Than 8 Percent of Pitches Become Stories
August 5th, 2021 by Seth ArensteinAnother round of surveys demonstrates the importance of persistence when it comes to media relations. And with all the surveys floating around, are your company’s employees experiencing survey fatigue? There’s a cure.
Virtual Events Give PR More Time to Hone Content, Messages for Media
August 1st, 2021 by Jamie KightleyAt press time, the outlook for in-person events seems precarious. As such, we asked Jamie Kightley, head of client services, IBA International, to discuss how B2B companies can bolster media opportunities at virtual events.
Find the Best Spokesperson
June 15th, 2021 by Brett BruenDuring a crisis, let others speak on your behalf. It can be an awkward feeling when the harsh winds and torrential rains are battering your company’s reputation. Yet, in many cases, others can do a far better job of explaining who you are and what really happened.