Crisis Management

Agency Beats the Odds in Helping Lebanese Child With Medical Difficulties

December 14th, 2009 by

Organization: ALO Cultural Foundation Agency: Unique Image Timeframe: Oct. 2006-Present As PR becomes more of an integral part of organizations’ strategic business plans, proving PR success is tantamount. While ROI is a prevalent measurement (and… Continued

10 Tips to Remember When Real Crisis Strikes

November 23rd, 2009 by

Michael Odle shares the following tactics he’s used during wildfires in California, the worst firefighter aviation accident in U.S. history and the recent emergency flood operations in North Dakota.

IHOP Gets Egg on Its Face After Humane Society Goes on Offensive

November 2nd, 2009 by

In this PR News case study, we look at the Humane Society’s tactics in its efforts to draw attention to what it deemed animal cruelty at egg-supplier International House of Pancakes, and at IHOP’s measured response to the multi-platform campaign.

Turning Image Crises Into Solutions-Oriented Campaigns

October 12th, 2009 by

With events like the 1973 energy crisis, the Exxon -Valdez oil spill of 1989, skyrocketing oil and gas prices in 2008 and the ongoing conversation surrounding climate change and energy conservation, the oil and energy… Continued

Leveraging Social Media Before, During and After a Crisis

October 12th, 2009 by

Before: • Use social media regularly to become proficient, and to understand its strengths and limitations. • Use analytics to determine which social media method is best to reach your target audience. • Update your… Continued

Moving From Reputation Manager to Trust Builder

September 14th, 2009 by

Financial advisers, insurers, automobile companies, Major League Baseball, government officials, educational institutions—the list of tarnished icons and leaders goes on and on. Regardless of their size or type, their shame spills over on to every… Continued


September 14th, 2009 by

Communications executives are constantly bombarded with examples of how social media fueled a crisis situation. For a dose of much-needed optimism, here are a handful of organizations that have effectively implemented social media into crisis… Continued

Double-Edged Sword: How Social Media Can Fuel & Extinguish Crises

September 14th, 2009 by

Nowhere is time more of the essence than in crisis communications. But, as executives know all too well these days, time—at least in the context of business—no longer exists on a linear plane. Its dimensionality… Continued

Climate Change: Emerging Front in Crisis Comms

August 31st, 2009 by

Mad Men, the hit AMC series about a 1960s ad agency, evokes a workplace culture where outrageous sexism—behavior which even hinted at today would unleash a firestorm of litigation—is standard operating procedure. In contrasting then… Continued

Taming the Social Media Beast in the Midst of a Crisis

July 20th, 2009 by

By now everyone in PR knows a crisis can be just 140 characters away. They also know social media requires the same thing as a successful face-to-face conversation: listening, and earnest interaction. Among the latest… Continued