Stories by James Lindheim

A Novel Approach to Crisis Management: Focus on Internal and External Factors

February 1st, 2019 by

The maxim for writers is “write what you know.” Jim Lindheim followed that advice. The former Burson-Marsteller chairman has just written “Spin,” a novel with a PR crisis at its center. In this hybrid column, Lindheim offers a glimpse of the novel and provides best practices from years in the crisis-management trenches.