PR crises are winnable, says Hill+Knowlton Strategies’ crisis chief and managing partner Kevin Elliott. In fact, organizations should see crises as opportunities to display their bona fides to the market. He cites research showing brands that manage a PR crisis well can and do improve their market value.
Stories by Kevin Elliott, Hill + Knowlton Strategies
In the digital age speed and agility have become key elements in crisis management. Hill & Knowlton Strategies’ U.S. risk and crisis communication chief Kevin Elliott offers tips to make sure your crisis-preparedness plan is ready for today’s always-on environment and will allow you to control the narrative around a crisis.