Crisis Management

Navigate Dangerous Crisis Roads With Opinion Research

November 22nd, 2010 by

Think of a crisis as a trip—with proper information, planning and execution, the damage to one’s reputation is minimized. A well-executed plan will keep you on track and minimize the possibility of dangers along the way.

Calling Out Reporters a Tightrope Act Thanks to the 24/7 News Cycle

November 15th, 2010 by

While it’s important to make sure that quotes are correct and facts are straight in a story, there are times to call attention to mistakes and times to back off.

Fostering Internal Trust: Deploying Your Intranet in a Crisis

November 8th, 2010 by

In case of a crisis, calming fears and disseminating factual information internally is critical. Your organization’s Intranet can be the one-stop shop for gaining employee trust.

Crisis Litigation: You Can’t Just Tell Your Story in Court

November 1st, 2010 by

Given the power of blogs and other social media channels, crisis expert Richard Levick writes that it’s critical that organizations have a digital-savvy litigation communications team in place.

Case Study: Post-Haiti Quake, Cruise Line Turns Rough Docking Decision Criticism Into a Smooth CSR story

October 18th, 2010 by

After a wave of negative press followed Royal Caribbean’s decision return to its long-visited Haitian port just days after the massive earthquake struck the island in January, the cruise company was able to turn the course of the coverage with consistent messaging.

Working With Legal in a Crisis: How to Prevent a Clash of Strategies

October 4th, 2010 by

Mutual trust and a set of firm ground rules go a long way toward keeping PR and legal counsel on point during a crisis. Having the CEO on board with messaging doesn’t hurt, either.

Image Patrol: Target Is Anything But On, While PG&E Connects With Post-Explosion Relief Fund and Twitter Outreach

September 20th, 2010 by

For Target, saying sorry for a donation to an anti-gay politician simply wasn’t enough; PG&E, however, did enough and more after its gas line explosion in the Bay Area.

Case Study: Credit Card Payments Company ‘Runs to the Light’ as Security Breach Puts Reputation and Profits in Jeopardy

September 13th, 2010 by

Heartland Payment Systems’ willingness to be quick and transparent pays reputation dividends.

Done Right, a Crisis Postmortem Can Reanimate an Organization

August 30th, 2010 by

With all the talk about how companies act during a particular crisis, what happens after the fact? Companies post-crisis should review their actions and measure their impact to discover valuable lessons.

BP Oil Spill Response: Digital Lessons Learned

June 21st, 2010 by

Liz Mair of Hynes Communications on what BP could have done better from a digital PR perspective.