Crisis Management

Quick Study: Execs Brush Off Green Claims—Unless It’s Their Own; 
More Americans Consume Local News the Mobile Way

April 11th, 2011 by

â–¶ Execs Wary of Sustainability Efforts: Results of the second annual 2011 Gibbs & Soell Sense & Sustainability Study found that Fortune 1000 executives are confident about their own green efforts but join the general… Continued

Crisis Comms Online: Keep Pushing And Please Don’t Feed the Trolls

April 4th, 2011 by

Don’t wait until a nasty online post takes a bite out of your brand. Be proactive by creating and posting compelling content on varying domain names that will overwhelm the negative and accentuate the positive.

Tip Sheet: How to Pick the Right Crisis Comms Counsel

March 28th, 2011 by

In what could be your most critical pre-crisis decision, here are some important considerations when choosing the right crisis communications help.

Risk Communication Formula: Avoid Half-Truths, Manage the Outrage

March 14th, 2011 by

While crisis management is top of mind for most PR professionals, the following risk communication principles might just tip the scales from a negative to a positive crisis outcome.

Case Study: Twitter Connects Navy Sailors, Families and Fans—Proving There’s a Place for the Platform in the Military

March 7th, 2011 by

The normally conservative U.S. Navy took a chance when it incorporated Twitter into its communications mix, but by being authentic, @NavyNews proved to be a successful communications outlet.

How to ID and Respond to Social Media Red Flags

February 28th, 2011 by

Monitoring social media is your first line of defense. Here are some social media red flags that indicate you may have a PR crisis on your hands.

Crisis Drills: Operational/Comms Disconnect Is a Recipe for Disaster

February 14th, 2011 by

If the BP communications debacle taught us anything, it’s that operations and PR must be in lockstep with each other during a crisis. That integration can be honed through carefully planned crisis simulations.

Working With Law Enforcement: Be Helpful Yet Unobtrusive

January 24th, 2011 by

PR’s collaboration with outside agencies and groups is key to any successful campaign, and that extends to working with law enforcement when necessary. Here are tips from Levick Strategic Communications on how to best interact with the police.

PR Aids Grief-Stricken Parents, Rallies the Public Around a Missing College Student—With Bittersweet Results

January 24th, 2011 by

While investing considerable time and resources into the communications around Morgan Harrington’s disappearance, it was ultimately the emotional investment for the team at Levick Strategic Communications that was most taxing.

PR Crisis Roundtable: Speed Is Needed; Transparency? Well, Maybe

January 24th, 2011 by

Crisis/reputation management experts weigh in on what PR has learned from the major crises of 2010, and what lessons PR pros can take from those crises and apply this year.