â–¶ Execs Wary of Sustainability Efforts: Results of the second annual 2011 Gibbs & Soell Sense & Sustainability Study found that Fortune 1000 executives are confident about their own green efforts but join the general… Continued
Don’t wait until a nasty online post takes a bite out of your brand. Be proactive by creating and posting compelling content on varying domain names that will overwhelm the negative and accentuate the positive.
In what could be your most critical pre-crisis decision, here are some important considerations when choosing the right crisis communications help.
While crisis management is top of mind for most PR professionals, the following risk communication principles might just tip the scales from a negative to a positive crisis outcome.
Case Study: Twitter Connects Navy Sailors, Families and Fans—Proving There’s a Place for the Platform in the MilitaryMarch 7th, 2011 by PR News
The normally conservative U.S. Navy took a chance when it incorporated Twitter into its communications mix, but by being authentic, @NavyNews proved to be a successful communications outlet.
If the BP communications debacle taught us anything, it’s that operations and PR must be in lockstep with each other during a crisis. That integration can be honed through carefully planned crisis simulations.
PR’s collaboration with outside agencies and groups is key to any successful campaign, and that extends to working with law enforcement when necessary. Here are tips from Levick Strategic Communications on how to best interact with the police.
PR Aids Grief-Stricken Parents, Rallies the Public Around a Missing College Student—With Bittersweet ResultsJanuary 24th, 2011 by PR News
While investing considerable time and resources into the communications around Morgan Harrington’s disappearance, it was ultimately the emotional investment for the team at Levick Strategic Communications that was most taxing.
Crisis/reputation management experts weigh in on what PR has learned from the major crises of 2010, and what lessons PR pros can take from those crises and apply this year.