Stories by Amanda Proscia

PR work is under-leveraged and under-valued because it’s so widely misunderstood.

Beyond the legal and financial toll, the reputational damage for the Hyundai and Kia could be significant. It doesn’t have to be that way, if the automakers are willing to change course. 

What are your choices for the top PR crises of 2019’s first six months? As is her custom, Solomon McCown & Company president Ashley McCown goes out on a limb, picking her top five and presenting them in this short video. Can you guess what her quintet of PR crises will be? One hint: her top picks involves a global brand that was a leader in its sector, at least it was prior to its crisis.

Despite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters.

Study points to the growing demand among companies for data that can drive strategic marketing decisions.

As the economy slowly gets off its back, PR pros may need to dust off their interviewing skills.

Despite constant advice to the contrary, too many press releases still suffer from flowery language and superlatives.

SPCA Auckland campaign provides a stark example of how a PR campaign can benefit both animals and humans.

The Toronto Raptors toss up a couple of bricks in its social media efforts and show how not to communicate on Twitter.

Production house just a preview of things to come for PR pros that are producing more online-video programming.