No matter how you slice it, communication is a large part of the pandemic saga, at least that’s the way some communicators see it. The news today about HHS communicator Michael Caputo and Bob Woodward’s new book, with its revelations about the apparent discrepancy between the president’s private view and his public message, cement that view.
Crisis Management
The Pandemic and Communication are Intimately Related: Discuss
September 15th, 2020 by Seth ArensteinHow Hospital Communicators are Reinforcing Brands During the Pandemic
September 15th, 2020 by Jim Moorhead and Rich JamesSimilar to nearly all businesses, hospitals have had to adapt during the pandemic to succeed. This has put a premium on hospital communicators, who are applying a bevy of PR basics to the situation. Two senior directors at APCO Worldwide discuss the sector and how its insights can apply to communicators and business across industry.
9/11 and COVID-19: A Communicator Reflects on Life Lessons
September 13th, 2020 by Seth Arenstein19 years after 9/11, communicator Rob Densen believes the lessons for communicators from that fateful day can be applied to other life-changing crises, such as the pandemic. The basics of crisis communication, which include leaning on your values and treating your team well, have stood the test of time, he tells us.
Three Tips to Help Navigate Difficult PR Conversations
September 9th, 2020 by Kellie MurphyNobody enjoys having difficult conversations. Sometimes, as PR pros, we have difficult exchanges with those who pay our salary and can influence our career. Being direct, empathetic and solutions-oriented can help make such exchanges less difficult and, most important, help build trust and understanding.
Coronavirus Communication and Sanjay Gupta’s Sobering Labor Day
September 4th, 2020 by Seth ArensteinA new model shows more than 400,000 Americans will die from COVID-19 by the start of 2021. That’s if Americans continue what they’re doing now regarding distancing, mask-wearing and hand-washing. Drs. Anthony Fauci and Sanjay Gupta believe Americans are growing weary of the mitigation message. That weariness is costing lives, they say.
Kenosha News Editor’s Departure Shows Need for Conflict Resolution
September 1st, 2020 by Seth ArensteinAre there more toxic workplace cultures today or are we just hearing about them more? A PR pro-turned clinical psychologist has a theory. In any case, since communicators are charged with protecting the brand externally and being the voice for employees internally, they would be well served to make certain that corporate culture and conflict resolution are sound. The last place a PR pro wants company problems resolved is in the public square.
What’s Behind the Rash of Alleged Toxic Workplaces and How Can Communicators Help?
September 1st, 2020 by Seth ArensteinAll we seem to hear about today are toxic workplaces. Ellen, McDonald’s, the Washington Football Team. What’s behind this spate of media reports and how can communicators protect their companies from being the subject of one of these stories?
Strange Times Bring Big Changes to How PR Crises Need To Be Handled
September 1st, 2020 by Katie PaineThe pandemic and social unrest have made their mark on crisis management, Katie Paine argues. She makes her case with examples from Jerry Falwell Jr and the university he formerly ran and Rio Tinto, the minerals conglomerate that put profits over public perception when it destroyed sacred lands.
Will TikTok’s PR Campaign Work?
August 27th, 2020 by Mark PasetskyThere seems to be a new story everyday with TikTok, the popular video-sharing app that’s in a battle against the White House for survival. The most recent story is that new CEO Kevin Mayer is leaving after just four months. Still, TikTok is fighting back, deploying weapons that are familiar to PR pros. Can it win?
Crisis Plans for Back-to-School Include a Closing Strategy
August 24th, 2020 by Nicole SchumanWhile PRNEWS focused on communicating school reopenings earlier this month, it now seems that most communicators need to have a plan for closing as well. We talked with two communicators in education to see how they’ve been strategizing for possible situations.