Communicators, once again, will answer the call and serve as the cavalry in a sea of confused and worried financial clients.
Several congressional hearings prove companies aren’t heeding crisis communication basics. The results are awful.
Some industry conferences are insular, oblivious to external events. That wasn’t so at the recent PRNEWS Crisis Management Summit in Miami Beach.
PR advice is clear for artists who work globally and are openly political: know the consequences. Several Putin allies are learning this the hard way.
Two recent crises hit close to home for the PR profession. On February 16, Keith Kelly broke the news in Crain’s New York Business and AdAge that Ronn Torossian, CEO of the 5WPR Agency, secretly purchased an industry newsletter, Everything-PR, and used it to hype his firm and bash rivals. At the same time as Kelly’s article appeared, the war rooms over at CNN were busy. The issue was dealing with revelations of misconduct, ethical lapses and a widely-known-if-never-acknowledged affair.
Mickelson acknowledges his faux pas, but turns the conversation to the PGA and the need for the sport of golf to change. He seems to shun responsibility.
Quit pretending that a sincere apology is an effective PR tactic, the author argues. Hang tough. Apologizing during a crisis could ruin you.
Does the Joe Rogan-Spotify incident signify a turning point for crisis communication since both Rogan and Neil Young emerged victorious?