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Companies sometimes struggle to connect CSR with their corporate values. The story below illustrates an innovative way a pharmaceutical translated its interest in offering patients creative solutions into a CSR effort.

Vaccination cards fill social media timelines. Grandparents are planning reunions with grandchildren. Schools have reopened. Major League Baseball just began its season with fans. And friends are making plans to enjoy their first meals inside… Continued

In light of Women’s History Month, PRNEWS took a look at what the industry is doing to help working mothers and caretakers in their time of need. Time will tell what impact this year of remote working and flexible scheduling will have on the future of the workplace. But many companies are taking this time to reevaluate the demands on their employees, and how they can create more suitable environments for women to thrive. 

On the first anniversary of the COVID-19 pandemic, President Joe Biden took to his podium to deliver a message to the American people: empathy and action will set the country on a path to recovery. … Continued

With the arrival of Women’s History Month and International Women’s Day, we focus on two of the many female PR pros who’ve made history inside and outside PR.

Bon Appétit (BA), a 64-year-old food and entertainment publication, gained popularity with Millennials and Gen-Z via its YouTube channel. During the nationwide Black Lives Matter protests in June 2020, BA issued a statement from its editor-in-chief saying the brand had “work to do” on diversity.

PRNEWS interviewed Alan Sexton, Prudential Financial CCO, who believes PR pros, who work throughout the enterprise are vital to succeeding within business ecosystems. In addition, he’s tracking the employee experience in a WFH world, with an eye to avoiding cultural decay.

While just 4 percent of March Madness-related content was posted on Instagram, the platform enjoyed 85 percent of all engagement.

In the past year, as calls for social justice have increased, a growing number of organizations found themselves re-branding, changing their names or packaging in attempts to leave behind legacy narratives.

Was there a recent time when communicators had a more confusing ecosystem in which to tell stories? US-based PR pros are working in a climate that includes political fragmentation, a year-old pandemic mired in those political divisions, an erosion of trust in public and private institutions and a meteoric rise in disinformation.