Was there a recent time when communicators had a more confusing ecosystem in which to tell stories? US-based PR pros are working in a climate that includes political fragmentation, a year-old pandemic mired in those political divisions, an erosion of trust in public and private institutions and a meteoric rise in disinformation.
The country’s political divisions are not new; however, they seem deeper than previously. A segment of the population doesn’t believe the presidential election of 2020 was legitimate. Others concede there’s a new president, but insist the election was stolen. Try crafting narratives in that atmosphere.
Those divisions deepened Jan.
Subscribe to PRNEWS for unlimited access to all digital intelligence, exclusive reports and more. Learn More.
Access to all Crisis Insider articles, monthly reports and valuable blueprints for crisis management.
Per Month Lowest Price
Unlimited access to all Premium and Crisis Insider articles and monthly reports.
First Year Offer
Already a subscriber?