Brands, Leaders and Communicators Urged to Hew Closely to Corporate Values During This Moment of Division and Disinformation

political divide

Was there a recent time when communicators had a more confusing ecosystem in which to tell stories? US-based PR pros are working in a climate that includes political fragmentation, a year-old pandemic mired in those political divisions, an erosion of trust in public and private institutions and a meteoric rise in disinformation.

Politics

The country’s political divisions are not new; however, they seem deeper than previously. A segment of the population doesn’t believe the presidential election of 2020 was legitimate. Others concede there’s a new president, but insist the election was stolen. Try crafting narratives in that atmosphere.

Those divisions deepened Jan.

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