Brands must be held responsible for the work they distribute, particularly when it revolves around an international cause or recognition day. National pizza day is one thing, but when the messaging revolves around something meaningful that can make a global impact, like International Women’s Day on March 8, a serious pause for thought and results needs to be considered.
Latest Posts
Coronavirus Deserves Top-Flight Communications
March 6th, 2020 by Seth ArensteinIn a PR crisis, consistent messaging is important. In communicating about a potential health crisis, consistent, factual messaging becomes paramount. The country’s coronavirus situation is rapidly rising beyond politics. It is imperative for all communicators, including the president, to speak from the same script.
A PR Goal for International Women’s Day: Get More Women Quoted in Media
March 6th, 2020 by Cheryl GaleSince they are roughly half the population, women should be quoted about half the time in the media. A recent analysis shows women are cited in content only about one-third of the time, however. With Women’s Day approaching, PR pros can help rectify this issue in a variety of ways, from mentoring to formal industry efforts.
The Houston Astros Offer Lessons in How Not to Apologize
March 5th, 2020 by Dave DykesThe Houston Astros, as many know, are a baseball team. Without wanting to, the franchise and Major League Baseball have supplied a classic case study for PR education in the field of crisis communications. Most likely the outcome of the team’s disastrous crisis response will continue to be written during the coming baseball season and beyond.
5 Skills Social Media Marketers Need in 2020
March 5th, 2020 by Sophie MaerowitzIn the ever-evolving world of digital, there’s little doubt that social media professionals should stay on top of algorithm changes, new social apps and shifts in user behavior and appetite. As Social Shake-Up 2020 host Brian Fanzo, CEO of iSocialFanz puts it, “I wish there was a pause button for every new social media app. But there isn’t one, so we have to focus our goals on how to address that.”
Lessons Earned: How a PR Pro Got Out of a Well-Paid Rut
March 4th, 2020 by Matt BiancoIn this continuing series about lessons in career and life, a senior communicator at a relatively unknown but major aluminum company explains why he left a very good position at a much larger firm. It was the best career move he’s made, he says.
Celebrate National Grammar Day and Avoid These Writing Mistakes
March 4th, 2020 by Nicole SchumanPR pros know one of the top traits requested in a quality communicator is crisp, clean, error-free writing. Employees represent their companies through not only press releases and composed content, but also in social media posts and email. A grammatical error can send a campaign into a spiral. We’ve published many articles on becoming a better writer. We gathered some of the most popular tips so you could enjoy them today on National Grammar Day.
Super Tuesday Candidates Exhibit Diverse Social Media Strategies
March 3rd, 2020 by Nicole SchumanIf anything, the remaining candidates are throwing everything they’ve got into this Super Tuesday, igniting digital strategies from all corners of the democratic universe. You’d be hard pressed not to open Instagram or Facebook and yes, even Twitter, without seeing some sort of political trend, video or paid advertisement. We took a look at the diverse social media strategies each candidate harnesses. Some feel forced, while others emerged organically, completely separate from the official campaign team. Will they make a difference on Super Tuesday?
Five Ways PR Pros Can Deal With Coronavirus Fallout
March 2nd, 2020 by Nicole SchumanSince the coronavirus landed on U.S. shores, the media has been working overtime—not only describing the symptoms and areas affected to those seeking information, but also in regards to how the outbreak is impacting business across the board. Whether it be the dramatic stock market drop, large-scale event postponements or travel cancellations, organizations need to take stock of what’s most important to communicate to a concerned public.
Three Pioneering Women Who Quietly Shaped PR and Changed The World
March 1st, 2020 by Jared MeadeIn our monthly collaboration with The Museum of PR, in celebration of the 75th anniversary of PRNEWS, we honor three pioneering women of PR, who not only shaped the profession but also touched the world. This article also celebrates Women’s History Month Women’s Day and the 100th anniversary of women’s suffrage in the US.