Latest Posts

The start of the AMEC Global Summit featured a terrific talk from well-known academic Jim Mcnamara. The Australian professor highlighted research from his new book, which looked at misinformation in various forms. A multi-faceted approach is needed to combat the scourge, he said.

The WNBA and its players association announced on Monday that the league is dedicating its 2020 season to social justice, but one owner’s dissent sparked outrage among players.

We’re living in difficult times. Yet, the events of 2020, for good or ill, are shaping up to be storytelling gold. It’s a time for brand storytellers to gather and capture real-time history and to think more broadly about how these stories can be used.

From a PR viewpoint, the majority owner of Washington’s football team continues to fumble. The latest issue is a long-standing argument over changing the team’s name. Finally, team owner Daniel Snyder has agreed to review the issue. For two decades he’s ignored PR best practices. Will he change his ways this time?

In this continuing series about career lessons, veteran communicator Dale Bornstein discusses how to unleash a PR pro’s career passion. While it is hard work for management and the staffer in question, there’s nothing more satisfying. The first step is asking the employee to describe their dream job.

Recently, our team at PRNEWS decided to revive a series for our readers: “Ask a Reporter.” With logistical changes in the workforce, as well as a news cycle that just won’t quit, PR and media need to work more harmoniously than ever to get the public the information it needs. During “Ask a Reporter” we will interview a fellow journalist, finding out what works best for them when it comes to media relations.

In a $2.65 billion deal, ride-hailing app Uber purchased food delivery app Postmates. The acquisition will extend Uber’s reach in the meal-delivery market. Uber and Postmates aimed a joint press release at investors, saying the acquisition will benefit Postmates’ “strong relationships with small- and medium-sized restaurants.” It also said food-delivering couriers will benefit, but failed to say how.

Using AI to create realistic but deceitful video content, known as a deepfake, is rapidly moving into the business world. As such, communicators need to know how to recognize and combat deepfakes to protect their business and the brands they represent. Kglobal’s Ellen Huber offers tips and tactics.

With health and economic pandemics gripping the country, many PR shops have suspended summer intern programs. On the other hand, some continue. A trio of research associates at kglobal write that a virtual internship is better than none at all. Our three authors relate lessons learned and offer tips for PR pros on communicating, virtually, with interns.

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. This week, we placed a special focus on Fourth of July messaging.