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It is rare when someone publicly admits they’ve lied. Rarer still is when a former PR pro does so. That’s why healthcare activist Wendell Potter’s tweet thread about his deceptions while a Cigna VP got our attention. At the moment, only Potter’s version of the story is out there. Cigna and others aren’t speaking.

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. This week, we placed a special focus on Pride campaigns.

It may seem like conversations on social media couldn’t possibly get more polarized. But in the face of a pandemic and plummeting economy, during an election year no less, brands continue to find themselves caught in the middle of hot-button issues, forced to choose sides on topics previously thought to be outside their wheelhouse. As they address the possibility of employees going rogue on social, communicators should find recourse in the law, internal policy and strategy.

There is plenty for PR pros to learn as they watch America’s tourist playgrounds pivot with the increase of coronavirus cases in the south and west. Public officials and companies are scrambling to massage initial guidelines that bolster health and safety for visitors. The state of Nevada and its Las Vegas casinos are walking a fine line as they take a stand in the politicized debate around mask wearing.

PRNEWS talked to Justin Buchbinder, social media director at FINN Partners and longtime PRNEWS source and speaker, about brands’ boycott of Facebook advertising in July, Pride 2020 on social, and social media features he’s excited about.

With the return of sports comes real challenges. It’s not only the configuring of a shortened or limited season, but ensuring employee and player safety and well-being through a global pandemic. How should these entities communicate to stakeholders that restarting sports is a viable option?

a new study from University of Haifa in Israel found that TikTok is fast becoming a cache of extremist sentiment and hate speech. The study, conducted from February through May 2020, revealed far-right extremist content promoting fascism, racism, anti-Semitism, chauvinism and xenophobia, researchers said. From encouraging violence to promoting conspiracy theories and glorifying terrorist organizations, the 200 posts studied mirror the harmful content that Facebook, Twitter, YouTube and others have been grappling with for years.

In honor of Pride Month, we offer the perspectives of several LGBTQ leaders in the PR and marketing community. Each of these executives will speak during a free Museum of PR event next week highlighting the social and professional experiences of members of PR’s LGBTQ community.

The proper PR apology needs to include several basic ingredients. We provide them for you here and look at several apologies to see if they make the grade.

Many brands have said they support #BlackLivesMatter. Some have taken direct action to back up their words. It is possible LeBron James may ask them to support the effort to register black voters and fight voter suppression, a source of structural racism, James says.