They were seemingly unrelated incidents. Yet the irony was thick. Crisis response worked well Monday night and failed badly Tuesday.
Latest Posts
PR Pros Seek Flexible Hours, More Money and Purpose, But ‘Crave’ In-Office Work
January 4th, 2023 by Seth ArensteinCovid changed the nature of PR work. Communicators value flexible hours and increased compensation most, a new PRNEWS survey shows. In addition, though they don’t want to be in the office every day, communicators believe in-person collaboration is vital for careers and clients.
Top 5 Tips for Returning after the New Year Break
January 3rd, 2023 by Nicole SchumanFor our series, Top Five, we asked communication professionals where to start when coming back in the new year.
Enthusiasm, Determination, Proactivity and Organization Help PR Pros Seeking Mentors
January 3rd, 2023 by Erika BradburyIn honor of National Mentoring Month, we held a virtual roundtable to discuss how Covid changed mentorship; how mentorship influences recruitment and retention; and advice for those seeking a mentor.
Your Metrics are Junk, Celebs are Toxic and Other Lessons from a Terrible Year
January 3rd, 2023 by Katie PaineFew thought 2022 would eclipse 2020 and 2021 as a year of PR crises. Wrong. Fortunately, 2022 brought useful lessons for 2023. So, begin 2023 correctly: measure reasonably, use appropriate platforms and own your mistakes promptly.
PR Predictions for 2023 from the PRNEWS Team
December 22nd, 2022 by PRNEWSAs we head toward a new year, our editorial staff offers brief thoughts about what 2023 holds for PR and communication.
The Role of Influencers in Regaining Consumer Trust in News
December 21st, 2022 by PRNEWSWe ask industry experts to discuss emerging media, influencer strategy and the role that influencers play in a 360-degree media approach.
Pitching Successfully in the ‘News-You-Can-Choose’ Media Environment
December 21st, 2022 by Linda Descano and Ellen MallerneeToday’s news landscape lets consumers choose their news. As such, media relations pros must adapt and provide content that’s useful for journalists and their audiences. Here are 3 tactics that work.
How Citizens’ CCO Captures Earned Media for Yet Another NYC Bank
December 20th, 2022 by Seth ArensteinWith a bank on nearly every corner of NYC, how can yet another bank break through and garner earned media? We asked Citizens’ new CCO. In addition, we asked about communicating during a recession.
For 2023, PR Pros See Rise in Measurement and Data, Authenticity and Trust
December 20th, 2022 by Seth ArensteinPart of what PR pros do is look ahead, providing insight about the future for those they counsel. Accordingly, we offer more 2023 predictions as the year draws to a close.