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Winner: NYU Langone Medical Center – NYU Cancer Institute 2010/2011 Report To reinforce the fast-rising national leadership role of the NYC Cancer Institute, its communications team strived to create a report that stood out from… Continued

Co-Winners:  Knowles Science Teaching Foundation and Dentsu Communications — Knowles Science Teaching Foundation Teaching Fellowships To advocate for the best new teachers, keep the best current teachers in the fold and combat negative press on the… Continued

Winner: The American Cancer Society and Cone Communications – Celebrating the First Anniversary of the Choose You Movement To mark the May 2011 first anniversary of Choose You, which empowers women to stay healthy and… Continued

Winner: IES Abroad — Your World [Redefined] Campaign All it can take is one simple, effective message. IES Abroad, a third-party study abroad provider, was tasked with developing a way to get students excited about the prospect… Continued

Winner: LiveWell Colorado, rabble+rouser and Launch Advertising — LiveWell Colorado Obesity Awakening Campaign One out of every two Coloradans is overweight or obese, and nonprofit LiveWell Colorado, with partners rabble+rouser and Launch Advertising, sought to “awaken”… Continued

Winner: The Heinz Awards and Burson-Marsteller – Heinz Awards Educate America About Environmental Champions and Their Causes BM was tasked with promoting the recipients of the 17th Annual Heinz Awards, which honored 10 individuals who… Continued

Winner: The Museum of Mathematics and MWW Group – MoMath Ramps Up the Birth of MoMath Ranked 31st in the world, the state of U.S. math education can be best described as in need of… Continued

Winner: American Airlines and Weber Shandwick – American Airlines Invites Customers to ‘Fly for the Cure’ In support of American Airlines’ pledge to raise $1 million in 2011 benefiting Susan G. Komen for the Cure, Weber… Continued

Winner: Cancer Support Community and Jones Public Affairs – 2011 Breast Cancer M.A.P. (Mind Affects the Physical) Index Looking to raise awareness of an often overlooked aspect of breast cancer treatment, the social and emotional… Continued

In a PR crisis for the ages, Katie Paine gives Susan G. Komen for the Cure mostly failing grades, while Planned Parenthood gets excellent marks for its response.