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2012 Nonprofit PR Awards: Volunteer Program

March 15th, 2012 by

Winner: Barefoot Wine, Surfrider Foundation and Hunter Public Relations — Barefoot Wine Beach Rescue Project In summer 2011, Hunter PR, working with Surfrider Foundation, hosted four large-scale events and 17 smaller-scale events in which volunteers cleaned… Continued

2012 Nonprofit PR Awards: E-mail Newsletter(s)

March 15th, 2012 by

Winner: American Institute of CPAs – Feed the Pig Weekly Savings Tip AICPA’s national financial literacy PSA campaign encourages 24-34-year-olds to save for long-term financial security. As part of that initiative, the Feed the Pig… Continued

2012 Nonprofit PR Awards: Video and or Podcast Program

March 15th, 2012 by

Winner: Counterpart International — Multimedia Package: Guatemala As a nonprofit working in 23 countries to empower communities and institutions to drive and sustain their own development, sometimes Counterpart International’s staff is absorbed in their own… Continued

2012 Nonprofit PR Awards: Digital PR/Marketing

March 15th, 2012 by

Winner: Airlines for America and APCO Worldwide – Stop Air Tax Now Campaign During the fall of 2011, the White House introduced various proposals that would have increased taxes on the airlines and their passengers… Continued

2011 Nonprofit PR Awards: Social Media

March 15th, 2012 by

Winner: Duke University: The Fuqua School of Business — Basketball Campout 2011 To increase alumni and student participation, the Duke Fuqua School of Business’ communications team targeted a unifying and shared passion among students and alumni… Continued

2012 Nonprofit PR Awards: Corporate/Nonprofit Partnership

March 15th, 2012 by

The 2012 Nonprofit PR Award in the category of "Corporate/Nonprofit Partnership" was awarded to two campaigns: Discovery Education and the Siemens Foundation for the "Siemens STEM Academy"; and Scholastic Inc. and the Alliance for Young Artists & Writers for "The Scholastic Art & Writing Awards."

2012 Nonprofit PR Awards: Public Service

March 15th, 2012 by

Winner: American Academy of Orthopaedic Surgeons — 2011 AAOS Public Service Campaign: ‘Decide to Drive’ To combat the deadly menace of distracted driving—whether it’s eating in the front seat or texting—AAOS launched and disseminated the findings… Continued

2012 Nonprofit PR Awards: Branding/Re-Branding

March 15th, 2012 by

Winner: Western Governors University Indiana – Go Further with WGU Indiana To increase the enrollment of local Indiana residents, WGU Indiana’s PR team set out to build and extend the brand, aiming to stand out… Continued

2012 Nonprofit PR Awards: Public Affairs/Issues Management

March 15th, 2012 by

Winner: American Society of Transplantation and Brownstein Group — Taking a Stand Against Arizona Medicaid Cuts In October 2010, the state government in Arizona under Gov. Jan Brewer (R-AZ) implemented changes to the adult Medicaid benefit… Continued

2012 Nonprofit PR Awards: Blog(s)

March 15th, 2012 by

Winner: Population Services International – Healthy Lives Blog The world’s population was projected to reach 7 billion by Oct. 31, 2011, and it was on that date—not coincidentally—that Population Services International, a nonprofit organization that… Continued