Winner: AICPA – Start Here, Go Places Web site If you’re looking to get students excited about accounting, why not take a page from the video gaming world? The American Institute of Certified Public Accountants (AICPA)… Continued
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2010 NonProfit PR Awards: Email Newsletters
November 3rd, 2010 by PRNEWSWinner: AICPA – Team Network News Designed to give its more than 650 employees the latest updates on professional trends, internal news and work-life issues, the American Institute of Certified Public Accountants’ monthly e-newsletter—Team Network News… Continued
2010 NonProfit PR Awards: Video/Podcast
November 3rd, 2010 by PRNEWSWinner: Institute of Food Technologists (IFT) – 2010 A Day in the Life of a NASA Food Scientist To educate students, teachers, the media and the general public about the food science and the technology profession,… Continued
2010 NonProfit PR Awards: Digital PR & Marketing
November 3rd, 2010 by PRNEWSWinner: National Association of Home Builders – NAHB Home Buyer Tax Credit Public Awareness Campaign After the recession-rocked housing market cast a pall over 2008, by the early months of the following year the federal government… Continued
2010 NonProfit PR Awards: Use of Twitter
November 3rd, 2010 by PRNEWSWinner: The New York Public Library – Twitter Success Through a Coordinated Staffing Model The New York Public Library increased its online presence and website visits through its @nypl Twitter handle. NYPL ran Twitter campaigns, such… Continued
2010 NonProfit PR Awards: Crisis Management
November 3rd, 2010 by PRNEWSWinner: Pentagon Force Protection Agency – Active Shooter at the Pentagon Managing media and public reaction and—most importantly—ensuring a feeling of safety for employees in the building was tantamount for the Pentagon Force Protection Agency (PFPA)… Continued
2010 NonProfit PR Awards: Social Responsibility Campaign
November 3rd, 2010 by PRNEWSWinner: Tilson Communications – Do Something 101 To make an impact during the back-to-school season, Staples sought to demonstrate its commitment to education by helping many of the 13 million youths who return to school with… Continued
2010 NonProfit PR Awards: Corporate/Nonprofit Partnership
November 3rd, 2010 by PRNEWSWinner: Jiffy Lube International and Cone Inc. – 2010 Jiffy Lube Maintenance Partners for Life Campaign How do you build on the momentum of an already successful campaign? Jiffy Lube set the bar high and exceeded… Continued
2010 NonProfit PR Awards: Social Media Campaign
November 3rd, 2010 by PRNEWSWinner: Greater Philadelphia Tourism Marketing Corp. – With Love Philadelphia XOXO In mid-2009, the Greater Philadelphia Tourism Marketing Corporation sought to elevate Philly’s status as a premier tourist destination, focusing on expanding and branding GPTMC’s 11… Continued
2010 NonProfit PR Awards: Branding/Re-Branding Campaign
November 3rd, 2010 by PRNEWSWinner: Ogilvy Public Relations Worldwide – Planned Parenthood: “Someone you know…We’re Here” Seizing on an uptick of support for its efforts to defeat parental notification initiatives for abortions from those who normally don’t support its activities,… Continued