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Winner: U.S. Army with Weber Shandwick – Sharing the Army Strong Story Given the meteoric rise of social media, the U.S. Army, with the help of Weber Shandwick, focused on increasing its social media engagement… Continued

Winner: Pierson Grant Public Relations: 25th Anniversary of the Blizzard – A Blizzard of Publicity To celebrate the 25th anniversary of the Dairy Queen Blizzard, the “Blizzardmobile” set out on a four-stop tour across the… Continued

Winner: InterContinental Hotels Group (IHG) – Holiday Inn Launches ‘Honeymoon on Us’ with an SMT by Reality Star Melissa Rycroft Amid the relaunch of its Holiday Inn brand that included a $1 billion investment in… Continued

Winner: Centers for Disease Control and Prevention – Preparedness 101: Zombie Apocalypse Are you prepared for a Zombie Apocalypse? It’s the question the CDC posed to shake up its standard personal safety message. In an… Continued

Winner: Ogilvy Public Relations Worldwide and Kimberly Clark’s Huggies – Helping Diaper ‘Every Little Bottom’ One in three American mothers and one in five Canadian mothers struggle to afford to buy enough diapers for their… Continued

Winner: U.S. Census Bureau – 2010 Census Greg Biffle PSA As part of its effort to reach NASCAR fans—a traditionally hard-to-count audience—the U.S. Census Bureau hired driver Greg Biffle for one of its national public… Continued

Winner: GLOBALHealthPR & Spectrum The Progeria Research Foundation – A Needle in the Haystack: ‘Find the other 150’ Progeria, one of the world’s most rare diseases, causes children to age prematurely and affects 54 children… Continued

Building a second Web site may conjure fear and loathing, but there are certain advantages as communications challenges multiply and grow more complex.

Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use.

Conventional wisdom says B2B communicators are behind the curve when it comes to crisis response—here are four examples of enterprise crisis comms that disprove that theory.