Winner: Cardinal Health
Transitioning its annual report to a digital format allowed Cardinal Health to keep up with the paperless trend and presented the information in a manner that was easy to navigate and digest. The annual report was also revised to become more visually appealing and user-friendly by including images/graphics to coincide with content.
The company was also able to cut costs by shifting emphasis to a digital report and printing limited quantities of the printed edition to satisfy legal and regulatory requirements.
Unlike the paper copy, the online interactions and analytics of Cardinal Health’s digital annual report helped the team understand which sections were the most-read, which documents were most frequently downloaded, and which landing pages led to further engagement with the company’s website.
In addition, the digital annual report was easily accessible and provided an opportunity for the content to live online via CardinalHealth.com. By having the report live online, visitors were given the opportunity to view the report from the website and search for financial and related company data. The switch to digital ultimately provided an easily digestible overview of the company’s operations to investors while also facilitating a connection for the company’s customer and general visitors to understand its story and link to financial information.
In the first week after its launch, the 2013 digital annual report saw 20% more web traffic than the 2012 digital report to shareholders in the same time frame.
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