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Winner: Cold Spring Harbor Laboratory — Advancing autism research: a new animal model provides evidence for autism’s genetic basis To tout the news of a first-of-its-kind animal mode for autism that presented incontrovertible evidence of autism’s genetic… Continued

Winner: United Nations Foundation In 2011 the UN Foundation’s communications team exceeded its goals in media placement, public outreach and online audience numbers. In telling the UN’s story and sharing the message that everyone has… Continued

Winner: Susan G. Komen for the Cure and Sherry Matthews Advocacy Marketing — Komen Austin Public Awareness Campaign With the goal of raising the Austin affiliate of Susan G. Komen for the Cure beyond its association… Continued

Winner: NYU Langone Medical Center – NYU Cancer Institute 2010/2011 Report To reinforce the fast-rising national leadership role of the NYC Cancer Institute, its communications team strived to create a report that stood out from… Continued

Co-Winners:  Knowles Science Teaching Foundation and Dentsu Communications — Knowles Science Teaching Foundation Teaching Fellowships To advocate for the best new teachers, keep the best current teachers in the fold and combat negative press on the… Continued

Winner: The American Cancer Society and Cone Communications – Celebrating the First Anniversary of the Choose You Movement To mark the May 2011 first anniversary of Choose You, which empowers women to stay healthy and… Continued

Winner: IES Abroad — Your World [Redefined] Campaign All it can take is one simple, effective message. IES Abroad, a third-party study abroad provider, was tasked with developing a way to get students excited about the prospect… Continued

Winner: LiveWell Colorado, rabble+rouser and Launch Advertising — LiveWell Colorado Obesity Awakening Campaign One out of every two Coloradans is overweight or obese, and nonprofit LiveWell Colorado, with partners rabble+rouser and Launch Advertising, sought to “awaken”… Continued

In a PR crisis for the ages, Katie Paine gives Susan G. Komen for the Cure mostly failing grades, while Planned Parenthood gets excellent marks for its response.

The speed, immediacy and reach of social media has forever changed business communications—particularly in a crisis. Social media provides the tools to turn a crisis around and turn detractors into fans. But there are tenets… Continued