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Winner: The Marcus Group In honor of its 40th anniversary, boutique PR agency The Marcus Group (TMG) wanted to do something different. Instead of throwing a party to celebrate, TMG decided to donate a full… Continued

Indira Abidin has experience tackling PR campaigns rooted in topics not discussed in polite society. Read some takeaways from her work on “World Toilet Day.”

PR News’ PR Agency Elite Awards recognize agencies in 23 practice areas, such as branding, business to business, community relations, crisis management, digital/social media, internal communications, media relations, mulitcultural PR, nonprofit/association and reputation management. All of the finalists will be celebrated at a luncheon on Sept. 10, 2013 at the Grand Hyatt in New York.

PR pros who work for nonprofits, associations and NGOs (Non-governmental organizations) play a vital role for their brands. They do everything that their PR counterparts working for consumer or B2B brands do—cultivate sources in the media, drive the social media strategy and find new ways to get the message out—but often with much smaller budgets.

One out of three homeless people in the U.S. is under the age of 18, which translates to 1.7 million homeless teenagers in this country. Eliminating teen homelessness is a lofty but near impossible goal. Nonetheless, nonprofit DoSomething.org wanted to provide for this large swath of the population in some way.

The Free Library of Philadelphia wanted to let the city know that “we’re here, we’re awesome and we’re ready to help.” Read about the PR behind the campaign.

It’s one of those conversations that starts casually, but that can quickly become all consuming if you’re not prepared. You’ve been there before.

To honor its 40th anniversary, boutique PR agency The Marcus Group (TMG) wanted to do something different. Instead of simply having a big party to celebrate the occasion, TMG decided to donate a full year of its services to a charity.

The recent debut of the SPI (Social Progress Index) has major repercussions for the communications industry.

The Foundation enlisted APCO Worldwide to help in the cause, which included conducting extensive research to building a brand that galvanized American mothers to join the fight against vaccine-preventable