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The speed of Twitter can be intimidating to even the most social media-savvy communicator. But Krisleigh Hoermann, community manager for the American Heart Association, believes the platform is the perfect place to host a conversation—albeit… Continued

The new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings… Continued

Our 2012 Nonprofit PR Awards finalists faced down the challenges of this tough economic climate and delivered effective and compelling initiatives.

Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience.

A combination of proactive risk management and brand positioning, issue management should be a key component of an organization’s communications strategy.

Like an art curator who amasses a collection of objects to spark emotion among art lovers, smart B2B PR pros are connecting assets into a singular brand experience for stakeholders.

Given the state of the economy and lack of public trust in business, organizations should consider getting into the political game by contributing to key candidates.

PR News often chronicles PR successes, but often just as much can be learned through failures. Veteran PR pros weigh in on their biggest gaffes and discuss lessons learned from them.

MWW Group & Samsung Mobile created a nationwide program to collect and recycle mobile phones and educate students about the importance of cell phone recycling while raising brand awareness among this key demographic.

Navistar’s communications team took one of its employee’s ideas to pay workers to conduct community volunteer work and promoted the concept photo and video coverage for local and national media.