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Winner: Weber Shandwick on behalf of Mattel – Barbie #Unapologetic For 55 years, Barbie has been the doll that lets girls imagine themselves as everything from pop star to president. Yet critics have overpowered her… Continued

Winner: Chipotle and Edelman – “The Scarecrow” Chipotle and Edelman sought to engage consumers by creating an interactive mobile game to encourage curiosity about how food is raised. Accompanied by a short-film of the same… Continued

Winner: MSLGROUP – Recycle RenCen: How GM Eliminated an Entire Zip Code’s Daily Waste GM has 111 sites globally that are landfill-free, and while each facility has had its own unique waste streams and challenges… Continued

Winner: Kristen Daly – Boston Marathon Bombing As a result of the work of Kristen Daly and her colleagues at The Goodwin Group, Carlos Arredondo has been referred to as the “Comforter in Chief” of… Continued

Winner: Marina Maher Communications – Secret and Diana Nyad Blow Social Engagement Out of the Water  Sixty-four-year-old long distance swimmer Diana Nyad had already made four failed attempts at the 110-mile swim from Cuba to Florida.… Continued

Winner: Havas PR North America – Taste of France  Taste of France, a nonprofit organization devoted to promoting the many wonderful attributes of France, returned to New York in September 2013 for a second year. Havas… Continued

Winner: USANA Health Sciences – Compensation Transformation You Can’t Top This  USANA’s four-day International Convention takes place in Salt Lake City each August, and each year the global company announces something big to the thousands in… Continued

Winner: Havas PR North America – #GivingTuesday  In response to the shopping season that begins with Black Friday and Cyber Monday, the 92nd Street Y, in partnership with the United Nations Foundation, launched #GivingTuesday to unite… Continued

Winner: MSLGROUP – Netflix: Taking the Bite Out of the Binge With the advent of the binge watching trend—viewing multiple episodes of a TV show in a row—Netflix revolutionized how viewers engage with and consume content.… Continued

Winner: NYC Department of Transportation and Proof Integrated Communications – NYC DOT Anti-DWI Choices Campaign  The New York City Department of Transportation and Proof Integrated Communications chose a simple route for their anti-DWI campaign by identifying… Continued