Winner: Lucas Group – SEO that Drives Real Results Not too long ago, Lucas Group’s SEM/SEO initiative was stuck in La Brea tar by utilizing an ineffectual, indistinctive print media sponsorship and a disorganized, outdated and… Continued
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2014 Platinum PR Awards: Financial/Investor Relations
September 16th, 2014 by Chris SeymourWinner: APCO Worldwide – Missouri Credit Union Association Bank on MOre The Missouri Credit Union Association (MCUA) engaged APCO to develop, design and execute an integrated communication campaign to raise consumer awareness about credit unions… Continued
2014 Platinum PR Awards: Anniversary
September 16th, 2014 by Chris SeymourWinner: ICF International – 50th Anniversary Surgeon General’s Report on Smoking and Health With the theme of “Let’s Make the Next Generation Tobacco-Free,” ICF used the 50th anniversary of the first Surgeon General’s Report (SGR)—and… Continued
2014 Platinum PR Awards: Annual Report
September 16th, 2014 by Chris SeymourWinner: Cardinal Health Transitioning its annual report to a digital format allowed Cardinal Health to keep up with the paperless trend and presented the information in a manner that was easy to navigate and digest.… Continued
Platinum PR Awards: Blog
September 16th, 2014 by Chris SeymourWinner: The Coca-Cola Company – Coca-Cola Journey The dynamic, digital magazine Coca-Cola Journey promotes happiness, optimism and a glass-half-full approach to life. With an objective to reach Coke and non-Coke audiences through curating and crafting… Continued
2014 Platinum PR Awards: Employee Relations
September 16th, 2014 by Chris SeymourWinner: JLL – Social Seller Program The idea behind the social seller program was to give JLL’s brokers and sales executives every tool they need to use social media to drive business. After researching numerous… Continued
2014 Platinum PR Awards: Event Marketing
September 16th, 2014 by Chris SeymourWinner: Jack Morton Worldwide – LEGO Secrets to Reveal Leading up to the TV launch of LEGO’s series “The Yoda Chronicles” on Cartoon Network, Jack Morton Worldwide needed to raise awareness and boost brand perception… Continued
2014 Platinum PR Awards: External Publication (print or online)
September 16th, 2014 by Chris SeymourWinner: U.S. Postal Service – Postal Facts 2014 Postal Facts is a free, annual publication created primarily for the media and Postal Service stakeholders, but it is also provided to Members of Congress, business customers… Continued
2014 Platinum PR Awards: Global PR Campaign
September 16th, 2014 by Chris SeymourWinner: MMK – P&G Thank You Mom Campaign The MMK/P&G Thank You Mom Campaign for the Sochi 2014 Olympic Winter Games celebrated not just the athletes but the moms who made their journey possible. The… Continued
2014 Platinum PR Awards: Facebook Campaign
September 16th, 2014 by Chris SeymourWinner: Marina Maher Communications – No Woman Should Die Giving Life: Merck for Mothers Builds and Engages a Facebook Community to Get Informed About Maternal Mortality Every day approximately 800 women die from complications during… Continued