Stories by Elizabeth Harmon, Scott Circle

How Tweaking Messages Can Improve Engagement With Millennials

May 26th, 2017 by

It is little surprise that millennial members are a sought-after target audience as they compose the nation’s largest living generation. The group is so large that it is almost impossible to make sweeping generalizations about its members. With communicators’ and marketers’ abilities to define and reach segments, it makes little sense to target millennials with a one-size-fits-all approach.