Latest Posts

2014 Platinum PR Hall of Fame Inductees

September 16th, 2014 by

PR News celebrated the 2014 inductees into its Platinum Hall of Fame at the Platinum PR Awards luncheon on Sept. 16, 2014, at New York’s Grand Hyatt. The Platinum Hall of Fame honors PR campaigns… Continued

2014 Platinum PR Awards: Satellite Media Tour

September 16th, 2014 by

Co-Winner: IHG – Holiday Inn Resort Kid Classified Campaign The Holiday Inn Resort Americas PR team was tasked to develop a PR campaign for the Holiday Inn Resort brand that targeted parents and helped differentiate the… Continued

PR Effort Looks to Put a Stop to Texting While Driving

August 18th, 2014 by

Sherry Matthews Advocacy Marketing’s “Talk, Text, Crash” public education campaign for the Texas Department of Transportation (TxDOT) was designed to reverse the number of crashes, fatalities, and injuries tied to distracted driving.

Platinum PR Awards Finalists Announced

August 18th, 2014 by

Joining us as emcee will be Ginger Zee of ABC News’ “Good Morning America.” To register, please go to prnewsonline.com/platinum-luncheon-2014.

PR News Announces 2014 Top Places to Work in PR

August 15th, 2014 by

PR News will recognize 50 Top Places to Work in PR at special luncheon event on Sept. 16 at New York’s Grand Hyatt.

Good Morning America’s Ginger Zee Announces 2014 Platinum PR Awards Finalists

August 7th, 2014 by

Ginger Zee, chief meteorologist for ABC News’ “Good Morning America,” reveals the finalists of PR News’ Platinum PR Awards. Zee will emcee the awards luncheon on Sept. 16.

Rebranding Tips for Nonprofit Organizations

August 6th, 2014 by

Nonprofits may not have the fiduciary responsibilities of for-profit companies. But when it comes to enhancing the visibility of the organization, communicators for nonprofits play just as big a role as their brethren on the for-profit side.

Using Media Elements to Rebrand Environmental Group

July 28th, 2014 by

While the process of changing its name from World Land Trust-US to Rainforest Trust started last year, the idea of the name change had been knocking around the nonprofit since 2010.

Why Unpaid Internships May Now Mean a Loss in Brand Reputation

June 25th, 2014 by

Graduation season is in full bloom, as both newly minted graduates and undergraduates seek out internships as a springboard to full-time employment. However, if brands and organizations think they can continue having unpaid internships without raising questions about their reputation, they best think again.

Case Study: Military Nonprofit Rallies the Troops to Turn the Tide

June 23rd, 2014 by

The Military Officers Association of America, with more than 380,000 members from every branch of the armed services, needed to put together an advocacy campaign in an effort to repeal proposed budget cuts for military families. And fast.