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2014 Platinum PR Awards: Word of Mouth/Viral Campaign

September 16th, 2014 by

Winner: Chipotle and Edelman – The Scarecrow Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Through their “Food… Continued

2014 Platinum PR Awards: Website Marketing

September 16th, 2014 by

Winner: Waggener Edstrom Communications – Holidays Made Possible by Microsoft For a company like Microsoft, the November and December months provide the biggest opportunity to build awareness and drive sales. In order to reach those that… Continued

2014 Platinum PR Awards: Video Program

September 16th, 2014 by

Winner: Citizen Relations – Duracell Quantum When Citizen Relations was tasked with launching Duracell’s new Duracell Quantum battery, they asked a simple yet important question: If we created this powerful battery, isn’t it our responsibility to… Continued

2014 Platinum PR Hall of Fame Inductees

September 16th, 2014 by

PR News celebrated the 2014 inductees into its Platinum Hall of Fame at the Platinum PR Awards luncheon on Sept. 16, 2014, at New York’s Grand Hyatt. The Platinum Hall of Fame honors PR campaigns… Continued

2014 Platinum PR Awards: Satellite Media Tour

September 16th, 2014 by

Co-Winner: IHG – Holiday Inn Resort Kid Classified Campaign The Holiday Inn Resort Americas PR team was tasked to develop a PR campaign for the Holiday Inn Resort brand that targeted parents and helped differentiate the… Continued

PR Effort Looks to Put a Stop to Texting While Driving

August 18th, 2014 by

Sherry Matthews Advocacy Marketing’s “Talk, Text, Crash” public education campaign for the Texas Department of Transportation (TxDOT) was designed to reverse the number of crashes, fatalities, and injuries tied to distracted driving.

Platinum PR Awards Finalists Announced

August 18th, 2014 by

Joining us as emcee will be Ginger Zee of ABC News’ “Good Morning America.” To register, please go to prnewsonline.com/platinum-luncheon-2014.

PR News Announces 2014 Top Places to Work in PR

August 15th, 2014 by

PR News will recognize 50 Top Places to Work in PR at special luncheon event on Sept. 16 at New York’s Grand Hyatt.

Good Morning America’s Ginger Zee Announces 2014 Platinum PR Awards Finalists

August 7th, 2014 by

Ginger Zee, chief meteorologist for ABC News’ “Good Morning America,” reveals the finalists of PR News’ Platinum PR Awards. Zee will emcee the awards luncheon on Sept. 16.

Rebranding Tips for Nonprofit Organizations

August 6th, 2014 by

Nonprofits may not have the fiduciary responsibilities of for-profit companies. But when it comes to enhancing the visibility of the organization, communicators for nonprofits play just as big a role as their brethren on the for-profit side.