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Snapchat’s foray into ecommerce has proved to be very successful, as shown by its most recent campaign with Adidas. The two companies collaborated on the new Snapchat show “Fashion 5 Ways,” which was used to market a pre-release of Adidas’ new Falcon W shoe on Aug. 21. While watching the show, users were able to swipe up and buy the shoe directly in the app, with ecommerce company Shopify powering the shopping experience. The shoes sold out in six hours. Here are some best practices from the campaign.

Earlier this week, President Trump accused Google and Facebook of prioritizing unfavorable coverage about him in their respective news feeds. The accusation comes at a time when both platforms are under increasing pressure to be more transparent about how they decide what content to prioritize.

We know change is difficult. And there are few professions where change has disrupted things more than journalism. A PR News study looks at how communicators have and have not changed their approach to pitching journalists. A Muck Rack/Zeno Group study examines how journalists have altered their approach to what they do each day.

LG Mobile has partnered with actress Aubrey Plaza to bring $200K worth of LG G7 ThinQ smart phones and service to aid recovery efforts in Puerto Rico, which is still recuperating from the aftermath of the 2017 hurricane season. Plaza announced the initiative on Twitter, and LG sent her to Puerto Rico to hand-deliver phones with the non-profit The Hispanic Federation.

It’s great when you’ve got a client who’s a leader in their market or whose product or service is a headline-grabber or springboard for social sharing. But what do you do with a smaller client who’s not a natural newsmaker and for whom PR may be at best, foreign and at worst, a distasteful chore?

Brand newsrooms are becoming an essential part of any business venture, but too often they become a repository for press releases and marketing materials. With the right strategy and editorial direction, a brand newsroom can transform into an engaging content hub to help you truly connect with your readers. The question is, how to take your brand newsroom to the next level? Here are some tips from Monster’s B2C content lead.

It seems to make so much sense: an online community of patients tapping into others with similar conditions and concerns, and sharing what they know to help others. But, no doubt, easier said than done. John Novack oversees communications for the million-member healthcare social network Inspire. In a recent interview, he touched upon key issues in building those communities.

How long does it take before a crisis is truly over? That’s a question some communicators might be asking after news broke that comedian Louis C.K. performed live for the first time since sexual misconduct allegations against him went public in November.

Though he despised some of what the media said about him, John McCain believed a strong press was critical to democracy’s survival. As a result, he respected the media and made sure his staff did, too. This strong relationship with the media helped McCain to receive fair treatment from the press. In addition, during a difficult moment for the senator, the media came to his defense.

This could have easily have been a moment of crisis for JUUL Labs, manufacturers of the eponymous JUUL e-cigarette vaporizer, after The New York Times published a lengthy investigative report Monday detailing the company’s history of marketing its sleek, easy-to-use vaporizer to underage consumers. Instead, the fact that nothing nuclear happened to JUUL Labs this morning is a testament to the brand’s “proactive, not reactive” approach to reputation management.