Women’s Equality Day Messaging Spans Across Industries

Women's Equality Day

Today, on Women’s Equality Day, a statue debuted in New York City’s Central Park honoring women’s rights pioneers Susan B. Anthony, Elizabeth Cady Stanton and Sojourner Truth.

It is also the first statue of real women in the 160-year history of Central Park.

The monument serves as a metaphor for many women on this 100th anniversary of the adoption of the 19th Amendment. It took years of work and sacrifice for women, albeit white women, to enter the voting booth.

The metaphor is not lost on women in PR.  Women hold 72.8% of PR jobs, yet representation in management and pay still lag behind their male colleagues, according to the Bureau of Labor Statistics.

While women in all industries still have a ways to go to reach full equity, brands are acknowledging and embracing the need for change. Below, we look at how organizations are honoring the day on social media.

Communications Agencies

Evoke KYNE and W20 Group shared videos celebrating the women in their workplaces.

Major Consumer Brands

Everyone from T-Mobile to Barbie showcased bold, creative, celebratory messaging.

Small and Women-Owned Businesses

While some, like Mary Kay Inc., founded by Mary Kay Ash in 1963 and now chaired by her son Richard Rogers, and 84 Lumber are household names, thousands of women choose to start small businesses to find their own success.

Government and Non-Profit

While most politicians broadcast messaging celebrating the day, organizations, such as the branches of the military, as well as NASA, shared their praise of female employees.


Sports, arts and the media also distributed messaging to grant a nod to ladies in their respective groups.

Nicole Schuman is a reporter for PRNEWS. Follow her: @buffalogal