It’s not all about eye contact or presence. Public speaking is like an expensive watch: There’s an almost incalculable amount of highly intricate machinery working behind the scenes to keep it running smoothly. The speaking—like telling time—looks effortless, but it takes many highly coordinated pieces to function. If you are representing your brand on stage, here’s how you make sure you’re doing it right.
Latest Posts
You’ve Graduated With Your Communications Degree, Now What?
July 31st, 2019 by Nicole SchumanHave you been enjoying a restful summer, lounging at the pool, a la “The Graduate,” replenishing your energy for the job search after securing a communications degree? Or are you in the trenches, navigating the water cooler and the ‘delights’ of a 7 a.m. commute at your first post-college gig? The great news is that you graduated—an accomplishment, for sure. But what’s next? And where do you start?
Media Relations Lessons: Be More Like Chick-fil-A
July 31st, 2019 by Frank Ahrens, BGRWe’re told in media relations to “think like a journalist.” Frank Ahrens modifies that a bit to read “think like a food service industry employee.” Specifically, the VP at BGR Public Relations argues that media relations pros can learn much about relationship-building with journalists from the way Chick-fil-A employees treat customers.
Capital One’s Data Breach Highlights the Power of Prompt Communication
July 30th, 2019 by Seth ArensteinData breaches are happening at an alarming rate. They’re almost a fact of corporate life. As such, it’s critical that communicators be ready to communicate around a cyber crime incident. Capital One is the latest large brand to experience a mammoth data breach. Fortunately, the bank moved quickly to communicate and the hacker advertised her dubious accomplishment, which led to her arrest.
NYPD’s Response to Officer Suicide Crisis Sets a Standard for Employee Comms
July 29th, 2019 by Justin JoffeThat stigma attached to seeking help is not surprising in a line of work so tethered to certain social expectations around masculinity, silence and honor. But commissioner O’Neill’s response heralds a powerful lesson for communicators—when you work for a brand or organization that places added stress on your employees, providing empathetic solutions and mental health resources is not only good for reputation—it can save lives.
A Journalist Tells All: Here’s How You Get Your Story on TV
July 29th, 2019 by Eileen Simonson HieblerOften found anchoring a newscast or reporting from the field, veteran TV pro Megan Pringle knows what kinds of stories will hook viewers and boost ratings. A lot of her stories come from press releases—but a lot of press releases also hit the trash bin. Pringle gives PRNEWS the scoop on how to grab her attention and get your story on her newscast.
How The Right Brand Partnerships Can Build Audience Loyalty
July 26th, 2019 by Meredith KlenkelBrands that constructively feed off each others ideas, perspectives, and resources can effectively expand both audience and reach through collaboration. Hence, successful brand partnerships can optimize brand loyalty through maximum exposure. While con…
10 Social Media Updates to Put On Your Radar
July 26th, 2019 by Sophie MaerowitzIt’s nearly impossible to keep up with all of the major platforms’ updates in real time—especially in the summer, when half of your staff is likely on vacation. In recent months, there have been a number of rollouts and announcements of what’s to come from Facebook, Instagram, Twitter and Snap. Here are the features and updates to start experimenting with, and changes to come that your team will want to keep an eye on.
Boeing: Unhealthy Leadership Leads to Crisis Mismanagement
July 25th, 2019 by Seth ArensteinThere’s an adage in aviation that safety begins at the top. If so, how does the chief executive of Boeing still have a job? For months Dennis Muilenberg insisted that the 737 Max 8 aircraft was not to blame for a pair of crashes that killed hundreds of people? There are many questions here. Did the company put profits above safety? Did Muilenberg refuse to accept the possibility that Boeing was at fault? Where was Boeing’s board during the past few months? Or was it a cover-up?
What Facebook’s Federally-Imposed Privacy Committee Means For PR
July 25th, 2019 by Nicole SchumanThe New York Times reported Facebook receiving a record $5 billion fine from the Federal Trade Commission in regards to “deceiving users about their ability to control the privacy of their personal data.” Facebook also received a $100 million penalty from the Securities and Exchange Commission for neglecting to inform investors about the risks of utilizing private data. To top it all off? The FTC ordered Facebook to hold themselves accountable and increase transparency surrounding data practices by creating a privacy committee.