Not every PR project or new client is glamorous. On the other hand, PR pros exist to generate coverage, among their many other duties. Here is a series of 8 questions that will help communicators unearth news and interesting story material in any sector. You should ask them of your executives twice monthly. At least.
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Eight Questions PR Pros Should Ask to Uncover News in any Sector
December 6th, 2019 by James WatkinsYear-End Lists Provide Spark for PR Strategy
December 6th, 2019 by Nicole SchumanWhat does the popularity of year-end lists mean for brands? A smorgasbord for media mentions, content shares and article placements. Giving the public what they want, in a usable package, is one of the finest public relations strategies used by companies like GIPHY and Uber. Lists inspire the media to spur further stories, as well as grab the attention of consumers.
Perfect Pitching Practices From 2018’s Media Relations Conference
December 5th, 2019 by Brenda C. SilerBrevity, timeliness, prepared spokespersons and trusted media contacts were a few of the tactics panelists touted at a panel session on media pitching during last year’s PR News Media Relations Summit in Washington, D.C. This year’s summit features an interactive pitching workshop on 12/12 and a pitching panel on 12/13.
On the Offense: How to Evaluate Your Crisis Plan
December 4th, 2019 by Nicole SchumanThe experts we talk to routinely stress the importance of having a crisis plan. Of course, it’s not enough simply to do the initial work—we must revise mindfully and make important adjustments. Join PRNEWS on Dec. 10 for Crisis Webinar: Why a Strong Defense is the Best Offense featuring representatives from Hyatt, Virginia Commonwealth University and Devine + Partners.
How a Law Firm’s Videos Grab Views in a Crowded Field
December 4th, 2019 by Seth ArensteinThe expectation is that video will be about 80 percent of internet traffic in 2020. That means brands need to craft videos that are compelling enough to break through a great deal of noise. This mini-case study explains how a law firm’s marketing chief cleverly destroyed the recruitment video model. He also put a human face on what’s often perceived as a cold, impersonal profession.
How Arizona Used Social Sunshine to Warm The Winter Weary
December 3rd, 2019 by Seth ArensteinDepending on where you live you might have the winter blues. Believe it or not, this is a real condition. As you will read in this case study, Arizona used the winter blues as part of a social campaign to encourage tourism. Turns out Arizona is the country’s sunniest state.
Three Ways PR Can Use Data to Improve Performance
December 2nd, 2019 by Brendan StreichIn this mini-case study about higher education, FleishmanHillard SVP Brendan Streich offers three ways PR is using measurement to help academia improve communications as well as other facets of college and university operations.
How Vanguard Drove Fan Engagement With an Integrated Marketing Campaign
December 2nd, 2019 by Kristin ThomasWhen you think of financial services, references to pop culture and current trends are likely not the first things that come to mind. Yet in a recent campaign, investment firm Vanguard managed to leverage some pop culture staples, along with adopting a more relatable vernacular across social media channels. In its “Invest Like You Own the Place” effort, Vanguard’s social team empowered and engaged current and potential clients with a combination of bold red visuals, humor, contests and fan stories.
PR Lessons from How Retailers Explain Staying Open (or Closed) on Thanksgiving
November 29th, 2019 by Mike McDougallThe turkey has been picked apart, the wishbone wished upon, and the rounds of coffee are morphing into stronger beverages. It’s the day after Thanksgiving. Yet some family members have vanished. They’re braving the crowds at the mall on Black Friday. How should PR craft messages about retail brands opening (or closing) their doors today?
Social Good to be Thankful For
November 27th, 2019 by Justin JoffeIn the true spirit of this holiday, we are reminded that giving back need not only happen on Thanksgiving proper. Several companies have leaned into giving back before, and after, Turkey Day. Here are some examples of social good initiatives we can all be thankful for.