In this mini-case study about higher education, FleishmanHillard SVP Brendan Streich offers three ways PR is using measurement to help academia improve communications as well as other facets of college and university operations.
Stories by Brendan Streich
Data has given us the ability to put science behind what was once considered an art. It makes communications more customized and targeted, predictive and quantified, FleishmanHillard SVP Brendan Streich argues. He uses the example of higher education to make his point about how to use data to gain business insights.