Career Advice

We asked PR professors about trends in education for the approaching academic year. Where do students need instruction most? What skills or knowledge do they hope their charges gain before heading into the business world? We inquired of PR pros about skills/talents they seek most in young candidates. What areas require on-the-job training, which, during COVID-19, has been done remotely?

[Editor’s Note: Since many of our readers will take time off during August for a well-deserved break, we follow our July books reviews with another installment. It’s our way of wishing you a good vacation

[Editor’s Note: As Bill Gates says, “It’s fine to celebrate success, but it is more important to heed the lessons of failure.” Thomas Edison tried thousands of light bulbs before discovering his life-altering solution. Babe Ruth… Continued

Challenges the author face as a leader—especially around work-life issues, an important part of the PR pro’s employment regime—are similar to those he encountered for the first time as a 21-year-old Second Class at sea.

There are a slew of responsibilities on the PR pro’s plate. Yet helping to slow the spread of disinformation must rank high on communicator’s list of priorities. As we celebrate July 4th, it’s important to see PR pros as freedom fighters against disinformation.

As the world changed in March 2020, so too did the future for many college seniors who graduated months later. With Gen Z entering the workforce, millennials taking more leadership positions, and technology platforms proving to be important tools for communication, some firms are changing the way they recruit for PR jobs. 

The useful PR book includes a lively presentation and imbues traditional themes with interesting insights or unique interpretations. We provide reviews of some books for summer reading.

Bosses are like dogs in the best ways, our writer argues. Like a dog filled with energy and curiosity, a CEO who is an interested and engaged communicator is more likely to try things outside traditional parameters and grow the company.

What is the significance of the APR, those letters you see behind the name of some PR pros? Is the time and energy needed to attain the APR accreditation worth it in terms of better jobs and salary? Does it attract business? Do seasoned communicators need it? We asked PR pros with the APR and those without it for their views.

We’re human and make mistakes. How we recover from them is important. In this series about lessons PR pros learned early in their careers, Cindy Villafranca of Southwest Airlines discusses how she grew after making an embarrassing mistake.