Letters can make a statement. Think Ph.D, MBA or Esq. While those are academic terms, for some PR pros the certification Accreditation in Public Relations (APR) is an important marker. For others, it’s a nice-to-have, not a requirement. PRNEWS spoke with communicators with and without the APR to gauge their views about it, the process and its value.
What is the APR?
The APR is an internationally recognized certification. It is intended to signify that the holder possesses the expertise, skills and abilities to succeed as a PR pro.
The APR program began in 1964. PRSA administered it until 1998, when a group of PR organizations created the Universal Accreditation Board. The Board united several certification and examination programs under an umbrella called the Examination for Accreditation in Public Relations.
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