Social Media & SEO

Some marketers may see the inherent benefits that come with arriving early to a trending social platform. Others may balk at the very idea of running ads on an unvetted, unproven and perhaps even unsafe app. Both are right. Both options should be considered, argues our author.

Social media strategies no longer exist in a vacuum. As such, holistic approaches permeated the early sessions at The Social Shake-Up 2021 conference in Atlanta. Platforms, job expectations and strategic planning were woven into sessions covering executing social media campaigns and plans. 

How can social media leaders create a steady cadence of fresh, customer-centric social posts, especially when formal case studies are resource-intensive and can take months to produce? Our contributor provides five tips.

PRNEWS looks at social media terminology to ensure proper AP style use for important campaigns, announcements and releases.

PRNEWS Live welcomed Jim Nickerson, lead instructor, digital marketing at General Assembly and co-admin of Clubhouse series Club Bravo.

Facebook is changing how it targets people younger than 18. This means communicators will need to revert to other forms of audience reach.

Social engagement around mask mandates peaked several times this year. Content mentioning mask mandates generated nearly 24 million consumer actions this year, with more than one-third (7.7 million) occurring between 7/26/21 and 8/25/21,

The social audio sector is just finding its footing. There is no better time for communicators to dive in.

The swift downfall of “Jeopardy!” host Mike Richards is the latest example of the jeopardy that surrounds us in today’s lightning-fast unforgiving age of social media. Whether you make a wrong move, say something offensive, or have ugly skeletons in your closet, the career-ending rush to judgement can be fast and furious.

With the in-person Social Shake-Up Show coming Sept. 22-23 in Atlanta, we’re giving readers and soon-to-be attendees a chance to meet members of this year’s speaker roster. In this interview, we meet #SSU2021 speaker Mara Butts, PR pro and social media strategist at Hexagon, who will focus on the importance of internal social media policies and how to identify high-priority governance issues—the main subjects of this brief interview.