Stories by Evan Nierman


Super Bowl Ads Score Big With Early Kickoff 

February 9th, 2024 by

Super Bowl ads used to be tightly guarded secrets, revealed only during the game to maximize impact and surprise. But these days, brands seem to release them days or even weeks before the big game. Our author proposes the answer is rooted in two things: marketing ROI and the advent of viral social media content.

Actor Jonathan Majors faces cancel culture's wrath as he awaits his assault trial.

Majors Case Illustrates Dangers of Life in a Cancel Culture World

July 10th, 2023 by

The fact that pertinent case details have percolated in the press shows that Jonathan Majors’ PR team team views its job as defending him in court and in the court of cancel culture.

Southwest Airlines May Compound Crisis With CEO Snub of Congress

February 10th, 2023 by

The Southwest Airlines CEO’s absence from this week’s congressional review of the aviation meltdown may be enough to ground the airline’s flagging reputation.

Why King Charles III Walks a Delicate PR Tightrope

September 13th, 2022 by

Content is king. The early days of King Charles’ reign demonstrate he has the content–experience and technical expertise–of a savvy monarch. His scandal-prone family needs it.

Crisis PR Takeaways from Alec Baldwin’s Botched Interview

December 6th, 2021 by

Alec Baldwin should have accepted some responsibility during his first interview since the fatal shooting. Instead, he botched an excellent moment.

No Game: Social Media Jeopardizes our Lives

August 24th, 2021 by

The swift downfall of “Jeopardy!” host Mike Richards is the latest example of the jeopardy that surrounds us in today’s lightning-fast unforgiving age of social media. Whether you make a wrong move, say something offensive, or have ugly skeletons in your closet, the career-ending rush to judgement can be fast and furious.

Why PR is Getting Business from an Unusual Source

August 19th, 2021 by

To some outsiders, PR means little else but dealing with crisis. While PR pros know this is not so, sometimes it can seem that way. And a surge of crisis work is coming from a… Continued

pokemon go

Lessons From Pokémon Go: 5 Questions to Ask About Your Product

July 25th, 2016 by

Cash-flush companies typically more interested in settling lawsuits than pursuing lengthy and costly litigation are easy targets in today’s business world. This is exactly why it is crucial for companies like Nintendo to develop and put in place a dedicated crisis response strategy addressing all of the potential PR crises that may result from their products.

What Brands Can Learn From ‘Chewbacca Mom’

June 10th, 2016 by

A story does not need to be complicated to draw people’s attention and win their affection. These days, big brands invest millions of dollars in elaborate and often highly produced online content and campaigns designed to gather as much attention as possible. Yet the video that broke all the records is a simple recording from the smartphone of a woman sharing her sincere laughter with the world.

5 Things Every Company Can Learn From the Panama Papers Scandal

April 18th, 2016 by

It appears Mossack Fonseca simply did not have a proper crisis management plan in place—an inexcusable omission for a company that has been in operation for over 40 years and regularly handles billions of dollars in client assets.

While most organizations will never have to deal with media fallout of this global magnitude, there are certain lessons all companies should learn from the Panama Papers scandal