It’s time that social media managers admit our dirty little secret. You know. It’s the thing nagging at you that you’re not sure how to fix. It’s often overlooked, but it may be slowing your… Continued
Social Media & SEO
Social Engagement with Tokyo Olympics Down 75% vs 2016 Summer Games in Rio
July 1st, 2021 by Erika BradburyWith the Tokyo Olympics scheduled for July 23, but not a sure thing, we asked data partner Shareablee to measure the games’ social engagement.
Why Tillamook Used a 92-Year-Old to Scoop Its Creamy Story
June 30th, 2021 by Seth ArensteinIt starts with a few questions: What are we trying to say? And how are we going to say it? There was a nugget of an idea and then you go.
Report: Focus More on Facebook, Customer Service Efforts on Social in 2021
June 15th, 2021 by Sophie MaerowitzA survey found audiences yearning for more action on Facebook and a heavier customer service focus on social media.
Plank Study Shows Importance of Ethics Training for Handling Social Media Issues
June 15th, 2021 by Seth ArensteinFor communicators, ethics permeate their daily activity. A new study reveals just how much
Three Tactics for Getting Noticed in a Post-COVID-19 Landscape
June 11th, 2021 by Karen WinterhalterThe author argues that post-pandemic communication should feature empathy, compelling digital experiences and positive messaging to induce behavior change.
After Trump’s Blog Flops, Here Are Some Ways to Make Sure Yours Doesn’t
June 3rd, 2021 by Sophie MaerowitzWhile some reporters may be a mite gleeful about the former president’s low engagement in a post-Trump tweet news cycle era, many communicators have felt the sting of taking the time to launch a blog for an executive or brand, only to have it flop. So, what are some ways PR pros can help ensure their blogging efforts don’t go the way of the dinosaur?
PRNEWS Announces Winners of Digital and Social Media Awards
June 3rd, 2021 by PRNEWSPRNEWS and sister brand, The Social Shake-Up, announced the winners and honorable mentions for the PRNEWS Digital & Social Media Awards, which honor the year’s most outstanding digital and social media communicators and their campaigns.
An SEO Refresher to Heat Your Web Traffic During a Potentially Post-Pandemic Summer
June 1st, 2021 by Sophie MaerowitzHave you audited SEO practices around your communication efforts lately? If not, the spring and summer months might be a good time to do so. As such, PRNEWS offers insight from search optimization pros to help.
The AP Sees Internal Communication Struggle After Firing Reporter
May 25th, 2021 by Nicole SchumanA lack of transparency regarding the firing led 100 AP staffers to release an open letter regarding disapproval for the handling of the situation and an unclear social media policy.