CEOs believe social media within five years will become one of the top two ways to engage customers, mainly at the expense of traditional media.
Topics
Reduction in Postal Delivery May Have a Big Impact on Your PR Efforts
February 6th, 2013 by Bill MiltenbergWith the USPS killing off Saturday deliver of first-class mail, questions abound for its communications strategy, and how PR pros will be affected by the change.
PR Needs to Mitigate the Negative Returns of Executive Rants
February 5th, 2013 by Matthew SchwartzWhat was the CEO of Tupperware thinking? On an earnings call last week the executive, Rick Goings, explained to a reporter why the company had flat performance in 2012. “We are a high-quality product and a brand,” Goings said. “Why do we do bette…
Valentine’s Day Poll
February 5th, 2013 by PRNEWSShare with us what you love most about working in public relations for a chance to win a $50 gift card to Massage Envy.
Emotional Aspect of Customer Service Most Critical
February 5th, 2013 by Scott Van CampOne in three global respondents to a survey preferred being treated well compared with having their issues immediately resolved.
6 Secrets to Writing a Killer Synopsis
February 5th, 2013 by Andrew HindesA boring description of an interesting play or TV show will not have the desired effect on journalists—or their readers, viewers or listeners.
7 Media Relations Tips for Joe Flacco and Co. While on the Super Bowl Circuit
February 5th, 2013 by Bill MiltenbergJoe Flacco may have won the Super Bowl MVP award, but the onus is on his surrounding PR staff to make his procession of media interviews pop.
Super Bowl Momentum: How Would You React When the Lights Go Out?
February 4th, 2013 by Diane SchwartzAs you were waiting for the lights to go back on in New Orleans last night, were you thinking to yourself: if this were my Super Bowl, what would I be saying to my team? What would I be doing to keep my team on the winning side? And is some poor worker…
AMEC’s Valid Metrics Framework: Magic Measurement Bullet?
February 4th, 2013 by Angela JeffreyHere’s a solid process that allows you to move beyond measuring outputs to truly demonstrating business ROI.
Charting the Industry: How Big is Big Data for PR Execs?
February 4th, 2013 by Scott Van CampWith marketers planning to go on a Big Data spending spree in 2013. PR execs should leverage its own version of Big Data–social media metrics.