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2013 CSR Awards: Hall of Fame – Baxter International

February 11th, 2013 by

Baxter International Healthcare company Baxter International’s sustainability legacy dates back to 1977 with the establishment of a formal environmental program and policy. In 1999, Baxter issued its first public sustainability report to share information about… Continued

2013 CSR Awards: Stakeholder Engagement

February 11th, 2013 by

Winner: Toronto Hydro Corporation – Going Beyond CR Reporting: A Commitment to Stakeholders In the past, Toronto Hydro Corporation, the electric utility that serves customers within the greater Toronto area, had recognized corporate responsibility as… Continued

2013 CSR Awards: Green PR Campaign

February 11th, 2013 by

Winner: Enermodal Engineering Ltd. – Promoting the Green Lifestyle at Enermodal Engineering, Canada’s Largest Green Building Consultant Canada’s largest green building consulting company needed to put a sharper focus on all of its green efforts… Continued

2013 CSR Awards A-List: RF|Binder

February 11th, 2013 by

RF|Binder RF|Binder’s  CSR expertise runs the full spectrum—from human rights and sustainability to philanthropy and community relations. The agency understands that today’s CSR work far exceeds the grant-making and cause-marketing programs of yesteryear. Today, companies… Continued

2013 CSR Awards: Hall of Fame – Amway One by One Campaign for Children

February 11th, 2013 by

Amway One by One Campaign for Children Ten years ago, Amway leaders realized that while generosity had been part of the corporate culture for decades, it wasn’t being channeled in a way that made a… Continued

2013 CSR Awards: Social Good

February 11th, 2013 by

Co-Winner:  Henry Schein Inc.’s Health Kit Outreach Program Henry Schein Inc., which distributes medical, dental and veterinary supplies throughout the world, was eager to cast a wider net for its healthcare services.  But the program… Continued

2013 CSR Awards: CSR on a Shoestring

February 11th, 2013 by

Winner: QlikTech – The 10-10-10 Challenge QlikTech, a business intelligence software provider, asked its stakeholders a provocative question: Can $10 change the world? That question was the basis of QlikTech’s 10-10-10 Challenge, whose goal was to… Continued

There’s Nothing Fishy About The Weather Channel’s #Nemo Hash Tag

February 10th, 2013 by

The tweet caught my eye: “Don’t support The Weather Channel by calling this storm Nemo.” But I liked that name, and so did thousands of tweeters who tucked #Nemo into their 140-character updates. While not intended as the cute Nemo fish of Disney…

Blaming it on PR: A Cautionary Tale

February 8th, 2013 by

“It’s PR’s fault.” This is what a reporter acquaintance for a daily publication recently told me, as she was lamenting the inability to set up a meeting with a top executive at a major trade show coming up. “They didn’t get back to me, and …

20 Annoying Behaviors During Meetings

February 8th, 2013 by

Meetings are both a blessing and a curse. On one hand, great ideas and solutions abound when you bring people into a room, face to face.  People learn from one another and also get to know their colleagues better.  Ideas, concepts, hot-button issues …