Stories by Scott Van Camp

Politicians who fail to act with long-term interests in mind can learn from forward-thinking business leaders

The burgeoning success of digital and social PR outreach notwithstanding, there’s nothing like face-to-face communications. Here are six tips from Kaiser Permanente’s Diane Gage Lofgren on how to plan and execute a compelling event.

After years of spreading "youthful" messages, PR pros might want to take a closer look at older audiences and what makes them tick.

The professional social network has tripled its stock price since going public in 2011, meaning PR pros should "take stock" in how to best put LinkedIn to use.

While Pope Benedict’s decision to resign from his post may have stunned his inner circle, his stepping down due to health problems should help his legacy.

By forbidding lapel pins or accessories that display organized causes, charities may suffer.

One in three global respondents to a survey preferred being treated well compared with having their issues immediately resolved.

Blue Ocean’s research points out five key areas in which to concentrate your social media measurement efforts.

While many in the press gushed about Oreo’s creative Twitter response to the power outage at the Super Bowl, others wonder if the effort was blown out of proportion.

The National Labor Relations Board has told some big brands to scale back on policy language that limits what employees can say online about work.