The tweet caught my eye: “Don’t support The Weather Channel by calling this storm Nemo.” But I liked that name, and so did thousands of tweeters who tucked #Nemo into their 140-character updates. While not intended as the cute Nemo fish of Disney…
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There’s Nothing Fishy About The Weather Channel’s #Nemo Hash Tag
February 10th, 2013 by Diane SchwartzBlaming it on PR: A Cautionary Tale
February 8th, 2013 by Diane Schwartz“It’s PR’s fault.” This is what a reporter acquaintance for a daily publication recently told me, as she was lamenting the inability to set up a meeting with a top executive at a major trade show coming up. “They didn’t get back to me, and …
20 Annoying Behaviors During Meetings
February 8th, 2013 by Diane SchwartzMeetings are both a blessing and a curse. On one hand, great ideas and solutions abound when you bring people into a room, face to face. People learn from one another and also get to know their colleagues better. Ideas, concepts, hot-button issues …
For the PR Field, the Post-‘Client’ Era Hasn’t Begun Just Yet
February 8th, 2013 by Bill Miltenberg56% of respondents disagreed that PR marketing agencies would benefit by eliminating the term "client" from their vernacular.
The Quick Lowdown on PR Measurement From Hall-of-Famer Don Stacks
February 7th, 2013 by Bill MiltenbergDon Stacks, director of the public relations program at the University of Miami’s School of Communication, still likes to correct the thinking that PR can’t be measured.
Editor’s Pick: Video of the Week (2/7)
February 7th, 2013 by Matthew SchwartzThis New York Times video explains some low maintenance video apps that are designed to turn your smartphone’s library into short films.
Crisis Lessons Between a 30 Rock and a Hard Place
February 7th, 2013 by Bill MiltenbergStephanie Scott, social media specialist for American airlines, provides four lessons learned from the Alec Baldwin Words With Friends tweeting incident.
Instagram Solidifies Its Web Presence With Full Photo Streams
February 7th, 2013 by Bill MiltenbergThe popular mobile photo sharing app gives PR pros and communications execs full access to the community’s stream of mobile photos on the Web.
Six Tips to Mind Your Manners in the Workplace
February 7th, 2013 by Beth HaikenBeth Haiken, VP of corporate citizenship and communications at Waypoint Homes, provides her six-point Princess Manifesto to stave off rudeness in the workplace.
Will PR now Become Part of Apple’s Core?
February 6th, 2013 by Matthew SchwartzIt may not equal Jonas Salk discovering the polio vaccine or Albert Einstein discovering the theory of relativity, but Apple Inc.’s recent discovery of public relations is worth noting. For years the technology and consumer-products giant was notorio…