Stories by Andrew Hindes

Rock the Job Interview: 5 Tips for Nailing Your PR Writing Test

October 30th, 2019 by

Having graduated college—and perhaps even embarked on a successful professional career—you may have thought your test-taking days were safely behind you. But in today’s highly competitive job market, agencies and corporate PR departments expect candidates to possess a wide range of skills, including the ability to churn out basic press materials. That’s where the dreaded pre-employment writing assessment comes in.

How to Stand Out: 7 Elements to Include to Improve Your PR Writing

October 22nd, 2019 by

Good grammar is like wearing nice clothes for a job interview. Sure, it’s important, and failing to do so can be a deal-breaker, but just showing up in a suit and tie is not going to land you the job. Similarly, poor writing can be a turn-off for journalists, but merely demonstrating your ability to use a semicolon properly isn’t going to generate press coverage for your company or clients.

9 Mistakes to Avoid When Writing a Professional Bio

October 9th, 2019 by

A professional bio is a bit like an auto club card, you may not need it very often, but when you do, you’ll be really glad you have one. All professionals and business leaders, from athletes to CFOs to pediatricians to DJs, should have at their disposal a few well-written paragraphs recounting career accomplishments. A brief bio is indispensable for use in social media profiles, websites, press releases, event programs, brochures, book jackets and more.

7 Essential Elements of Effective PR Writing

December 31st, 2014 by

In today’s crowded media environment, simply avoiding grammatical mistakes isn’t enough to make your PR content stand out.

7 Secrets to Powerful Customer Testimonials

June 24th, 2013 by

As a PR professional you’re probably aware that client testimonials are an extremely powerful marketing tool. The reason they can be so effective is simple: While it’s fine for a business to tell customers and prospects how great its products or services are, it’s much more persuasive when people who have used those products or services sing the company’s praises.

6 Secrets to Writing a Killer Synopsis

February 5th, 2013 by

A boring description of an interesting play or TV show will not have the desired effect on journalists—or their readers, viewers or listeners.

6 Tips for Getting the Most Out of a Freelance Writer

December 17th, 2012 by

Managing a freelance writer, if done correctly, can be a cost-effective way to develop high-quality press materials in a hurry.

Getting the Job: 5 Tips for Acing the Dreaded PR Writing Test

November 15th, 2012 by

Whether you’re entering the job market or you’re a seasoned vet considering a career move, here are five ways to nail any pre-employment writing assessment.

Consumer Tech PR: 5 Ways to Engage Humans When Writing About Machines

October 19th, 2012 by

The key to writing a great tech press release is explaining the benefits of a piece of hardware or software.

Beyond Grammar: 7 Essential Elements of Effective PR Writing

October 8th, 2012 by

The In-House Writers’ Andrew Hindes says that while proper grammar is always a must, there are seven other essential elements of good PR writing that help make press materials clearer.