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Following is a small selection of verbatim comments from editors and reporters polled in the recent national survey of 12,500 editors and reporters by Don Bates with the assistance of Cision and George Washington University.… Continued

Getting the C-suite to acknowledge the value of PR is an age-old battle, but today there is an extra component to sell: social media, as Web 2.0 goes hand-in-hand with all stakeholder communications. To get… Continued

Whether or not you voted for him, it’s hard to refute the fact that Barack Obama led a revolutionary campaign by leveraging social media to engage voters in a grassroots approach. In office, he is… Continued

Every second, a tree in the United States is logged to produce magazine paper, resulting in 35 million trees being cut down each year. Our industry pollutes the air and contaminates the water, and we… Continued

Who’s your hero? A rock star? Pro athlete? I admire those who develop metrics and systems by which we prove our PR worth. As our industry seeks evaluation standards among the new media plethora, we each must champion best practices. The role of research became real to me in grade school. I was awestruck by my chosen subject, James Van Allen, who discovered the radiation belts around the earth, propelling America’s space exploration. This brilliant scientist was from my home state and still living.

Many eco-entrepreneurs start their advertising spending in the P.R. arena. Typical P.R. which focuses sending press releases to and eliciting media coverage from mainstream media, established newspapers, magazines and broadcast stations (radio and TV) is… Continued

As its name indicates, public relations is all about managing relationships with various stakeholders, including employees and investors. With the advent and subsequent explosion of social media, this responsibility has becoming increasingly challenging, especially in… Continued

Showtime Networks’ PR pros were named PR Team of the Year at the CableFAXIES Awards luncheon held today at the National Press Club in Washington, D.C, where CableFAX: The Magazine (sister publication of PR News)… Continued

Conventional wisdom says that you can’t have it all, that you have to choose. You can’t have your cake and eat it too, or so they say. This is the basic thinking of those who… Continued

Whether you are delivering a presentation to employees, conference attendees, community members or media, you want your comments to be as salient and memorable as possible. Regardless of the audience, you will have key messages… Continued