56% of respondents disagreed that PR marketing agencies would benefit by eliminating the term "client" from their vernacular.
Stories by Bill Miltenberg
The Quick Lowdown on PR Measurement From Hall-of-Famer Don Stacks
February 7th, 2013 by Bill MiltenbergDon Stacks, director of the public relations program at the University of Miami’s School of Communication, still likes to correct the thinking that PR can’t be measured.
Crisis Lessons Between a 30 Rock and a Hard Place
February 7th, 2013 by Bill MiltenbergStephanie Scott, social media specialist for American airlines, provides four lessons learned from the Alec Baldwin Words With Friends tweeting incident.
Instagram Solidifies Its Web Presence With Full Photo Streams
February 7th, 2013 by Bill MiltenbergThe popular mobile photo sharing app gives PR pros and communications execs full access to the community’s stream of mobile photos on the Web.
Reduction in Postal Delivery May Have a Big Impact on Your PR Efforts
February 6th, 2013 by Bill MiltenbergWith the USPS killing off Saturday deliver of first-class mail, questions abound for its communications strategy, and how PR pros will be affected by the change.
7 Media Relations Tips for Joe Flacco and Co. While on the Super Bowl Circuit
February 5th, 2013 by Bill MiltenbergJoe Flacco may have won the Super Bowl MVP award, but the onus is on his surrounding PR staff to make his procession of media interviews pop.
Post-Recession Business Meetings Trending Shorter and Smaller
February 4th, 2013 by Bill MiltenbergAs the economy recovers, businesses still value face-to-face meetings, but they are minding their expenses in terms of the meeting duration and the number of attendees.
Infographic: Major Gap Exists Between Management’s and Employees’ Views on Recognition
February 2nd, 2013 by Bill MiltenbergWhile only 12% said they receive frequent appreciation for their work, 56% of senior management said their company is above average at appreciation. Something has to give. And PR pros can play a big role in changing the conversation.
How Much the Most Reputable Companies Spend on CSR
January 31st, 2013 by Bill MiltenbergAccording to data from the Reputation Institute, the top 10 most "reputable companies" are putting their money where their mouth is and meeting the public’s desire for CSR.
Swing and a Miss: MLB’s Response to A-Rod PED Revelations is Tepid at Best
January 30th, 2013 by Bill MiltenbergThe story that Rodriguez and other athletes received illegal substances from a Miami clinic also brings to the forefront the importance of vetting celebrity/athlete spokespersons.