Despite the dramatic changes about PR in the last few years, people are still in the dark about the versatility of communications execs.
Topics
Boy Scouts Gay Policy Reversal-Read the Fine Print
January 30th, 2013 by Scott Van CampThe announcement this week by the Boy Scouts of America that it was considering reversing its policy of not allowing gays to join its ranks was front-page news. After all, the organization has fought tooth and nail—going all the way to the Supreme Co…
Road to Effective PR Writing Need Not Be So Bumpy
January 30th, 2013 by Matthew SchwartzDespite the proliferation of social channels, there are some elements of writing that won’t soon go out of style.
Swing and a Miss: MLB’s Response to A-Rod PED Revelations is Tepid at Best
January 30th, 2013 by Bill MiltenbergThe story that Rodriguez and other athletes received illegal substances from a Miami clinic also brings to the forefront the importance of vetting celebrity/athlete spokespersons.
Digitally Satisfied Shoppers Likely to Purchase More
January 30th, 2013 by Scott Van Camp80% of shoppers are digitally engaged with brands in some way, but the stronger the connection, the greater the impact on public opinion and potential sales of a brand.
Editor’s Pick: Video of the Week (1/31)
January 29th, 2013 by Bill MiltenbergVolkswagen’s Super Bowl ad has attracted a groundswell of attention on whether or not it is racially offensive.
What PR Pros Need to Know About Online PR
January 29th, 2013 by Jasmine SandlerAgent-cy CEO Jasmine Sandler provides a framework for how to navigate your brand in the brave new world of online branding, SEO and social media.
Papa John’s PR Firm Empowers Bloggers by Correcting Them
January 29th, 2013 by Bill MiltenbergCrisis PR firm Sitrick and Co. targeted bloggers to correct or remove their posts about Papa John’s CEO, a classic PR tactic applied to a new form of media.
Poll: How Would You Spend Super Bowl Ad Dollars on PR?
January 29th, 2013 by PRNEWSPlease click through to answer our latest poll: As a PR executive, how would you otherwise spend the $4 million for a 30-second commercial spot during the Super Bowl?
What PR Pros Can Learn from Super Bowl Media Day
January 29th, 2013 by Matthew SchwartzTaking the circus-like atmosphere out of the huddle for a second, the event offers a few lessons for PR pros on how to run a successful press conference.